Media Room

News release

For immediate release
May 3, 2012

Social Media Experts Featured at Mount Royal University

(CALGARY - May 3, 2012) Leading experts in the burgeoning field of social media will headline Social Media Shift 2 - Bridging the Gap Between Traditional Marketing and Social Media at Mount Royal University on Thursday, May 10, 2012 in the Roderick Mah Centre for Continuous Learning.

The one-day conference, 8 a.m. 3 p.m., will help businesses and marketers to integrate social media with traditional media such as print, radio and television.

Program highlights include:
• Chris Brogan’s keynote: eCultivating Visibility: How to Amplify the Human Digital Channel
• Alexandra Samuel on IRL: In Real Life
• Peter Shankman: The Next Revolution Will Occur in Your Pocket
• Julien Smith: The Adaptation Imperative

Chris Brogan and Julien Smith are New York Times bestselling co-authors of Trust Agents. Chris Brogan is president of Human Business Works, a media and education company with Fortune 500 clients. Writer Julien Smith has been a consultant and speaker at some of the world’s largest corporations. Alexandra Samuel runs Social + Interactive Media Centre at Emily Carr University, co-founded Social Signal in Vancouver and blogs for and the Harvard Business Review. Peter Shankman founded The Geek Factory, Inc., a New York boutique social media, marketing and PR strategy firm with clients worldwide.

There will be a panel discussion with the guest speakers after lunch.

Social media platforms help to build relationships with one person at a time rather than broadcasting a wide message through mass media. Digital media is a way of answering questions, dealing with customer service issues, prequalifying buyers and exchanging ideas.

The $425+GST registration fee for Social Media Shift 2 includes a light breakfast, coffee breaks and a hot luncheon. Registration is open until noon on May 4.

More information and registration is available by clicking here. Use #mrushift to join the conversation on Twitter.


Media availability:
Chris Brogan will be available for a block media interview at 11:30 a.m. on May 10. Other speakers will also be available for interviews.

To arrange interviews, please contact:
Fred Cheney, Media Relations Officer
Marketing and Communications
Office of University Advancement
Mount Royal University
Office: 403.440.5195
Cell: 403.542.7904