Social Media for Business Extension Certificate -and- Social Media Workshops

E-mail: cetech@mtroyal.ca
Information: 403.440.8882
Register: Start here
Location: Lincoln Park Campus, 4825 Mount Royal Gate SW

Certificate | Required Courses | Workshops | Tips from our Social Media Marketing Experts

Social Media for Business Extension Certificate   NEW!

Social media tools have created a two-way conversation between customers and marketers that businesses of all sizes can use to reach their target audiences. Learn how with only a few hours per week and little to no financial investment, you can become an active, collaborative social media contributor, and drive results in line with your business objectives.

As you gain hands-on experience through real-world situations and case studies, you will explore social media terminology and develop executable social media tactics you can implement now into your marketing strategy.

Requirements
Strong computer and file management skills. You must be comfortable working in a Windows environment. Previous work with or a strong interest in social media is highly recommended. Although you do not need special software, you must have access to an up-to-date computer for occasional out-of-class work including access to the Internet, use of CD-ROMs, practice files, assignments, etc.

Program Notes
By registering for the entire program at once (all courses in the same semester) you save 20% on the cost of individual courses. Please see the following pages for course descriptions and regular costs of each course in this program.

Earning Your Extension Certificate
Complete the five required courses (90 hours) with a minimum of 75% attendance, successful completion of all classroom assignments and exercises, and a minimum grade of 65% on a final project.

Career Outlook
Successful completion of the Social Media for Business Extension Certificate may lead to an entry-level communications position with social media marketing responsibilities.

Block Code Registration
Register for the entire program at once and save 20%!
Note: Web registration is not available for Block Codes. Course manuals cost extra. Please note that you are registering in five separate courses. Please see Withdrawal Policy.

Required Courses

Introduction to Social Media for Business     NEW!
Learn to leverage the power of digital word-of-mouth networks. In this foundational course for the Social Media for Business program, analyze the role that common social media platforms play for business transactions and explore the power of social media tools to build meaningful relationships with your customers.

Social Media Strategy     NEW!
Explore sound strategy principles while also breaking new ground with deep target marketing profiling and engagement theory. Short and long term objectives, all of which flow into the overall marketing and branding mix, will be developed using real-world examples and student participation.

Branding and Online Communities
Explore how online communities deepen customer trust and loyalty, increase employee engagement, manage brand reputation and stimulate word of mouth marketing. Acquire a set of advanced digital marketing skills to build an authentic and powerful online community.

Social Media Analytics and Optimization 
Gain functional knowledge and practical experience with a variety of digital measurement tools. Learn to measure the awareness, attention, reach and influence of your brand using social media. Discuss effective goal-setting and learn to build sustainable marketing campaigns on the web.

Social Media Final Project     NEW!
The pinnacle of the Social Media for Business Certificate, this course applies knowledge gained in all previous courses to address a marketing challenge in a real-world organization. Explore potential social media channels and make recommendations for best practices. Generate a functional strategy and implementation plan.
Prerequisite: All previous courses in the Social Media for Business Extension Certificate program.

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Workshops

Note: These workshops are not part of the certificate program (above).

The Power and Perils of Twitter for Business
As with the fax machine and e-mail before it, Twitter is changing the way consumers and businesses communicate. In this workshop, explore how powerful 140 characters can be in the growth and branding of your business. Examine Twitter’s place in customer service, lead generation and relationship building, and learn the basics to get started.

The Power and Perils of Facebook for Business
Harness the power of Facebook for your business! With over 500 million users globally, Facebook is a powerful marketing tool, allowing you to connect with your ideal customers and ultimately increase market share. Explore creative ways to use Facebook to market your business and develop a long-term engagement strategy.

The Power and Perils of Blogging for Business
A well-organized and engaging business blog is one of the most powerful online tools available for marketing your business. In this workshop, explore compelling and engaging content strategy aimed at business development. Learn to integrate the most effective search engine optimization methods and examine best industry practices.

The Power and Perils of LinkedIn for Business
LinkedIn is one of the fastest growing and most powerful of all social media platforms for business purposes. In this workshop, walk through a complete profile, examine additional applications and features for your profile, explore personal branding and cross-platform connectivity, participate with a relevant group and learn to manage your inbox.

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