Social media tools have created a two-way conversation between customers and marketers that businesses of all sizes can use to reach their target audiences. Learn how with only a few hours per week and little to no financial investment, you can become an active, collaborative social media contributor, and drive results in line with your business objectives.
As you gain hands-on experience through real-world situations and case studies, you will explore social media terminology and develop executable social media tactics you can implement now into your marketing strategy.
Strong computer and file management skills. You must be comfortable working in a Windows environment. Previous work with or a strong interest in social media is highly recommended. Although you do not need special software, you must have access to an up-to-date computer for occasional out-of-class work including access to the Internet, use of CD-ROMs, practice files, assignments, etc.
Earning Your Extension Certificate
Complete the 5 required courses (90 hours) with a minimum of 75% attendance, successful completion of all classroom assignments and exercises, and a minimum grade of 65% on a final project.
Successful completion of the Social Media for Business Extension Certificate may lead to an entry-level communications position with social media marketing responsibilities.
Block Code Registration
Register for the entire program at once.
Note: Web registration is not available for Block Codes. Please note that you are registering in five separate courses. Please see Withdrawal Policy.
|Block Code||Not offered this semester.|
Introduction to Social Media for Business
Learn to leverage the power of digital word-of-mouth networks. In this foundational course for the Social Media for Business program, analyze the role that common social media platforms play for business transactions and explore the power of social media tools to build meaningful relationships with your customers.
|Subject code: XCSP 10017||Not offered this semester.|
Social Media Strategy
Learn to create a practical and effective social media strategy. As part of a group project, you will develop social media objectives, advanced target market profiles, engagement maps and several content development frameworks. This approach is channel-agnostic, so the strategy remains intact regardless of the channels used.
|Subject code: XCSP 10018||Not offered this semester.|
Branding and Online Communities
Explore how online communities deepen customer trust and loyalty, increase employee engagement, manage brand reputation and stimulate word of mouth marketing. Acquire a set of advanced digital marketing skills to build an authentic and powerful online community.
|Subject code: XCSP 10019||Not offered this semester.|
Social Media Analytics and Optimization
Gain functional knowledge and practical experience with a variety of digital measurement tools. Learn to measure the awareness, attention, reach and influence of your brand using social media. Discuss effective goal-setting and learn to build sustainable marketing campaigns on the web.
|Subject code: XCSP 10020||15 Hours. Fee: $399|
|CRN 30605||5 classes||Mar. 13-27||6-9 p.m.||Tue., Thu.|
Social Media Final Project
The pinnacle of the Social Media for Business Certificate, this course applies knowledge gained in all previous courses to address a marketing challenge in a real-world organization. Working in groups, students partner with local non-profit organizations to develop a comprehensive social media plan to address their specific situation.
Prerequisite: All previous courses in the Social Media for Business Extension Certificate program.
|Subject code: XCSP 10021||30 Hours. Fee: $599|
|CRN 30607||10 classes||Apr. 1-May 1||6-9 p.m.||Tue., Thu.|
Note: These workshops are not part of the certificate program (above).
Social Media for Leaders
With the rising use of social media in business, leaders must ensure that their organization embraces the new opportunities while managing the risks. Gain a management perspective on social media principles that can be immediately applied to real business situations.
|Subject code: XCSP 10032||Not offered this semester.|
Twitter for Business
As with the fax machine and e-mail before it, Twitter is changing the way consumers and businesses communicate. In this workshop, explore how powerful 140 characters can be in the growth and branding of your business. Examine Twitter’s place in customer service, lead generation and relationship building, and learn the basics to get started.
|Subject code: XCSP 10016||3 Hours. Fee: $149+GST|
|CRN 30589||1 class||Mar. 12||6-9 p.m.||Wed.|
|CRN 50301||1 class||May 28||6-9 p.m.||Wed.|
Facebook for Business
The reigning champion of social media networks, Facebook attracts over one billion users and millions of businesses. Competition for "likes" and engagement has also increased, so students can learn current best practices, Facebook advertising and study some of the leading brands on Facebook.
|Subject code: XCSP 10013||3 Hours. Fee: $149+GST|
|CRN 50398||1 class||May 21||6-9 p.m.||Wed.|
Blogging for Business
Content is the cornerstone of a modern marketing strategy, and your blog is one of the most important marketing assets available. Learn best practices, strategies and tactics for business blogging. This course covers advanced post structure, content idea generation, SEO for bloggers, simple analytics, and touches on monetization as well.
|Subject code: XCSP 10014||5 Hours. Fee: $249+GST|
|CRN 50399||1 class||Jun. 14||9 a.m.-3 p.m.||Sat.|
LinkedIn for Business
LinkedIn is one of the fastest growing and most powerful of all social media platforms for business purposes. In this workshop, walk through a complete profile, examine additional applications and features for your profile, explore personal branding and cross-platform connectivity, participate with a relevant group and learn to manage your inbox.
|Subject code: XCSP 10015||3 Hours. Fee: $149+GST|
|CRN 50400||1 class||Jun. 4||6-9 p.m.||Wed.|