Social media tools have created a two-way conversation between customers and marketers that businesses of all sizes can use to reach their target audiences. Learn how with only a few hours per week and little to no financial investment, you can become an active, collaborative social media contributor, and drive results in line with your business objectives.
As you gain hands-on experience through real-world situations and case studies, you will explore social media terminology and develop executable social media tactics you can implement now into your marketing strategy.
Earning Your Extension Certificate
Complete the 5 required courses (90 hours) with a minimum of 75% attendance, successful completion of all classroom assignments and exercises, and a minimum grade of 65% on a final project.
Can be completed within 1 semester up to a maximum of 5 years.
Block Code Registration
Register for the entire program at once.
Note: Online registration is not available for Block Codes. You are registering in 5 separate courses. See Withdrawal Policy.
|Block Code||Not offered this semester|
Foundations of Social Media for Business
Learn to leverage the power of digital word-of-mouth networks. In this foundational course, analyze the role that common social media platforms play in business transactions and explore the power of social media tools to build meaningful relationships with your customers.
|Subject code: XCSP 10017||15 Hours. Fee: $399|
|CRN 50680||5 classes||May 19-Jun. 2||6-9 p.m.||Tue., Thu.|
Social Media Strategy
Learn to create a practical and effective social media strategy. As part of a group project, develop social media objectives, advanced target market profiles, engagement maps and several content development frameworks. This approach is effective regardless of the channels used.
|Subject code: XCSP 10018||15 Hours. Fee: $399||Not offered this semester|
Branding and Online Communities
Explore how online communities deepen customer trust and loyalty, increase employee engagement, manage brand reputation and stimulate word of mouth marketing. Acquire a set of advanced digital marketing skills to build an authentic and powerful online community.
|Subject code: XCSP 10019||15 Hours. Fee: $399||Not offered this semester|
Social Media Analytics and Optimization
Gain functional knowledge and practical experience with a variety of digital measurement tools. Learn to measure the awareness, attention, reach and influence of your brand using social media. Discuss effective goal-setting and learn to build sustainable marketing campaigns on the web.
|Subject code: XCSP 10020||15 Hours. Fee: $399|
|CRN 30399||5 classes||Mar. 12-Mar. 26||6-9 p.m.||Tue., Thu.|
Social Media Final Project
Apply the knowledge you gained in all previous courses to address a marketing challenge in a real-world organization. Working in groups, partner with local non-profit organizations to develop a comprehensive social media plan to address their specific situations.
Prerequisite: Previous 4 Social Media for Business courses
|Subject code: XCSP 10021||30 Hours. Fee: $539|
|CRN 30400||10 classes||Mar. 31-Apr. 30||6-9 p.m.||Tue., Thu.|
Note: These workshops are not part of the certificate program (above).
Search Engine Marketing
Search Engine Marketing (SEM) has become an important part of the marketing landscape. It allows organizations to target customers based on topics they are searching for, as well as their location, age, education and other demographics. Using both primary search (using the latest SEO techniques) and paid search (using Google AdWords), learn proven best practices for search engine campaigns.
|Subject code: XCIW 10062||15 Hours. Fee: $299||Not offered this semester|
Social Media for Leaders
With the rising use of social media in business, leaders must ensure that their organizations embrace the new opportunities while managing the risks. Gain a management perspective on social media principles that can be immediately applied to real business situations.
|Subject code: XCSP 10032||15 Hours. Fee: $279||Not offered this semester|
Twitter for Business
Twitter is changing the way consumers and businesses communicate. Explore how powerful 140 characters can be in the growth and branding of your business. Examine Twitter’s place in customer service, lead generation and relationship building, and learn the basics to get started.
|Subject code: XCSP 10016||3 Hours. Fee: $109||Choose 1 of the CRNs below|
|CRN 30391||1 class||Mar. 18||6-9 p.m.||Wed.|
|CRN 50581||1 class||May 12||6-9 p.m.||Tue.|
Facebook for Business
The reigning champion of social media networks, Facebook attracts over one billion users and millions of businesses. Competition for "likes" and engagement has also increased. Learn current best practices, Facebook advertising and study some of the leading brands on Facebook.
|Subject code: XCSP 10013||3 Hours. Fee: $109||Not offered this semester|
Blogging for Business
Content is the cornerstone of a modern marketing strategy, and your blog is one of the most important marketing assets available. Learn best practices, strategies and tactics for business blogging. This course covers advanced post structure, content idea generation, SEO for bloggers and simple analytics, and touches on monetization.
|Subject code: XCSP 10014||5 Hours. Fee: $149|
|CRN 30443||1 class||Mar. 28||9 a.m.-3 p.m.||Sat.|
LinkedIn for Business
LinkedIn is one of the fastest growing and most powerful of all social media platforms for business purposes. Walk through a complete profile, examine additional applications and features for your profile, explore personal branding and cross-platform connectivity, participate in a relevant group and learn to manage your inbox.
|Subject code: XCSP 10015||3 Hours. Fee: $109||Choose 1 of the CRNs below|
|CRN 30444||1 class||Apr. 8||6-9 p.m.||Wed.|
|CRN 50246||1 class||Jun. 16||6-9 p.m.||Tue.|
Managing Content for Social Media
Learn how to find interesting and relevant content to share on social media channels, which content works best on which platforms and how to write engaging links that compel audiences to click through to read shared content (or share, comment etc.).
|Subject code: XCSP 10037||3 Hours. Fee: $109|
|CRN 30945||1 class||Apr. 13||6-9 p.m.||Mon.|
Using Video with Social Media
Build on your knowledge of social media for business and learn the basics of web video. Learn how online video and social media can work together to help build and bring awareness to your business or brand.
|Subject code: XCSP 10039||3 Hours. Fee: $109|
|CRN 30932||1 class||Apr. 20||6-9 p.m.||Mon.|
Brand Reputation Management
Most businesses live and die on their reputation—and just one bad review can have a serious impact. Learn how to deal with negative comments and reviews, build positive brand sentiment, and take control of your brand reputation.
|Subject code: XCSP 10038||3 Hours. Fee: $109||Not offered this semester|
- You must have strong computer and file management skills.
- You must be comfortable working in a Windows environment.
- Previous work with or a strong interest in social media is highly recommended.
- Although you do not need special software, you must have access to an up-to-date computer for occasional out-of-class work including access to the Internet, use of CD-ROMs, practice files, assignments, etc.
Click here for instructions
403.440.3833 or 1.877.287.8001
403.440.7785 or 1.888.392.3655
Mount Royal University, 4825 Mount Royal Gate SW, Calgary AB T3E 6K6
Customize this program for your organization through our Corporate Training department.