Our students and graduates transform companies of all sizes, drive social enterprise, create new ventures, and build dynamic communities. The experience they gain as innovators sets them apart from their colleagues and peers. Innovation and Entrepreneurship is for everyone. Whether you’re in Aviation, Computer Information Systems, Criminal Justice, Business or anything in between, the skills you gain in our classrooms are transdisciplinary. The entrepreneurial learning experience is all about finding the sweet spot between your passions and your skills. We recognize that your drive and personality are at the core of all innovation and entrepreneurship.
At Mount Royal University, we focus on fostering your entrepreneurial mindset as well as the skills to execute that result in a new way of solving problems and looking at the world. We graduate students with an attitude marked by creativity, a readiness to identify and take on new opportunities, and perseverance to overcome all obstacles. Our hands-on classroom projects, extracurricular opportunities, and community-engaged networking help build the skills necessary to succeed at anything you put your mind to. Classes are focused on developing the skills and mindset essential to launch or integrate into any successful venture. There are no exams in our courses. All learning is done through real-life projects and challenges that help build the entrepreneurial mindset.
Minor in Innovation and Entrepreneurship
Mount Royal University faculty and staff recognize the interdisciplinary value of an entrepreneurial mindset and weave it throughout our curricular and extra-curricular programs. The skills learned in our innovation and entrepreneurship classes are vital to the success of any business - large or small, corporate or not-for-profit, local or global. Mount Royal students learn to recognize, create and launch opportunities. The Innovation and Entrepreneurship Minor is offered to students from across campus. Strategically designed to encourage students to add this expertise to their current interests, many are GNEDS.
• You want to spark your creativity and curiosity
• You want to work for an organization that embraces change
• You want permission to try and fail and be rewarded for what you’ve learned
• You want to unleash that idea you’ve been noodling on
• You want to learn through experience, not through a textbook
BBA with a Concentration in Innovation and Entrepreneurship
The Entrepreneurship concentration focuses on the creation of social and economic value by developing core capabilities of idea generation, opportunity recognition, sales, business development and product management. Entrepreneurship students will learn to shape entrepreneurial opportunities, assess financial feasibility, develop a unique business model, while living an entrepreneurial experience.
This experience includes forming teams, constructing business models, talking with customers and users, assessing feasibility, while launching a new venture or initiative. The skills and competencies gained in an Entrepreneurship concentration are vital for the success of any business or organization. The concentration also provides customized paths for students wishing to specialize in venture creation [VC] or intrapreneurship.
• You want to work for a dynamic, growth-oriented company that values innovative employees
• You want to understand all aspects of a business
• You want to learn to spot opportunities and to build a problem solving mindset
• You want to build a valuable network of professionals and peers
• You want to leave your mark on the world and possibly start your own venture
ENTR 2301 The Entrepreneurial Experience [VC]
This experiential course develops an understanding of innovation and builds awareness of the practical experiences of entrepreneurs. Students participate in experiential activities and competitions, and learn using a practical framework that integrates current research, practice and lessons learned from people who have started impactful businesses with limited resources.
COMP 1207 Introduction to CIS for Business and Entrepreneurs
You wouldn’t go to Italy without learning a little Italian. Don’t apply to the coolest jobs out there without understanding a little technology. You will be expose you to a range of business technologies and concepts, and allow you to develop first-hand experience with some of the technologies currently driving business innovation. Topics will include web, cloud computing, database, and other foundational technologies.
ENTR 3302 Creativity For The Entrepreneurial Practice
This course introduces the concepts of innovation and entrepreneurial creativity. Students draw upon the inspired thinking and entrepreneurial pursuits of leaders in a variety of disciplines in order to understand the process of innovation and appreciate the role of creativity in making innovation possible. Emphasizing the development of the student’s own entrepreneurial creativity and ability to innovate, the experiential and reflective activities in this course encourage students to explore their potential as passionate agents of change – in their own lives and in society. Students engage in activities to push them beyond their comfort zone and to practice development of their own Innovator’s DNA.
ENTR 4332 Venture Launch [VC]
You will be immersed in the issues encountered by entrepreneurs while modeling and assessing the feasibility of opportunities. In this block week course you will create a minimum viable product (MVP) and test it alongside your team members, encouraging you to pivot and iterate rapidly.
ENTR 3305 Art of the Pitch
Develop your entrepreneurial communications skills to help you prepare for and present your business ideas to prospective investors, partners, employees and customers. Though Art of the Pitch, you will have the opportunity to collaborate with Calgary Founders through the ATB BoostR program.
ENTR 3370 Innovation, Society and the Enterprise
In this course, students will be equally introduced to theories and practical understanding of private initiatives for public purpose. Current social realities have generated a paradigm shift in relation to the interface of business and society. This new paradigm sees innovation and market models as venues to address social challenges. The course explores the foundations of the social economy and relates them to the necessary entrepreneurial thinking of organizational structures and operating systems. Students will be exposed to the social context of social enterprises through service learning or other experiential activities.
ENTR 3350 Navigating and Spearheading Product Launch
Product managers are central to the launch and success of new product offerings in an organization. They must be able to envisage the product from start to finish and have the ability to guide an interdisciplinary team to design, build, launch, market, and sell a product that creates value for the customer and profits for the organization. As key players in a company, Product Managers plan, execute and manage the product launch process. In this course students will have the opportunity to work with local, young growth-oriented companies that have identified a new product opportunity. Working with founders, technologists and marketers, students will build a product launch roadmap, a go-to-market strategy, channel strategy and financial forecast with a focus on execution for launching the new product. The objective is for students to learn about and experience the many roles of a Product Manager in steering a product to market.
ENTR 3730 LaunchPad Accelerator Course [VC]
This course is for student teams that are serious about launching a venture that they have already identified prior to the course. The goal, within the constraints of a classroom and a limited amount of time, is to create a personalized, entrepreneurial experience for you with all of the pressures and demands of the real world in an early stage start up. You will be getting your hands dirty talking to customers, partners, suppliers, channels as you encounter the chaos and uncertainty of how a startup actually works. You will develop a business model and embrace customer development to get out of the classroom to validate your assumptions. Most of the learning and excitement will happen outside the classroom as you test each part of your business model and then share the hard earned knowledge with the rest of the class. You will give and receive advice from your fellow student entrepreneurs and accelerate your venture idea into something real. The course culminates with an investor pitch where all of the validation and learning from throughout the course results in a compelling presentation of your venture. Some student teams may even earn a spot to pitch at the annual JMH LaunchPad $75,000 Pitch Competition.
ENTR 3360 Enabling Technology for Innovators
It is critical that business professionals understand the capabilities and potential of technology to drive product and business model innovation. This course will improve your understanding of technology, what it can enable, and stimulate thought on how technologies can be applied to innovative offerings.
ENTR 4420 DNA of Buying, Selling and Business Development
Explore customer acquisition roles of buying, selling and business development in driving a dynamic organization's growth strategy. Business development is viewed as the creation of long-term value for an organization from customers, markets and relationships. You will have the opportunity to observe, interact and learn from local and established growth-oriented SMEs (Small and Medium-sized Enterprises).
ENTR 4433 Business Plan Development [VC]
Entrepreneurship is having a dramatic impact on our cultural, economic, environment and is a critical component of all industries and professions. Entrepreneurship takes creativity, innovation plus persistence and skills to pursue and capitalize on an opportunity. This course is a systematic and integrated study and application of the processes and strategies involved in building a New Venture Business Plan. It draws upon your prior business learning. In teams of three (3), students have the opportunity to explore, based on course criteria, their entrepreneurial or industry interests via the development of an innovative Business Concept. The preparation of a comprehensive Business Plan for their innovative Business Concept is the outcome of this course and is based on course criteria: Capital Investment of $450.0 (Team Equity $250.0 plus Bank Loan of $200.0); generating Annual Total Revenue of between $700.0 to $1.0million; having a minimum of three (3) integrated and robust Revenue Streams; comprising at least 70% Products (to be discussed); plus employing at least six (6) people (at least 3 full-time). This outcome, and the attitude, skills and experiences required to successfully complete a Business Plan, are transferrable to any organizational setting.
ENTR 4343 Growing the Enterprise
Gain insights and work through the challenges of taking a venture from development into the growth stage. If you do not already have your own venture, you will have the opportunity to identify challenges a real local startup faces, and work alongside them to come up with viable solutions.