Companies or organizations without a marketing mindset are at a disadvantage in today’s world. And those organizations who still focus on their product and not their customers are doomed to fail. There are many ways to describe and define marketing, but all would agree that the new world of marketing, is about complexity and individuality — it is dynamic, creative and diverse. Whether your career path leads you into the creative arts, business, technology, or communications, a minor in marketing offers you engagement in your community.
Marketing is offered as both a major and a minor in the Bachelor of Business Administration (BBA). The minor is available for students in degree programs both inside and outside of the Bissett School of Business.
The Bachelor of Business Administration (BBA) prepares you for Master of Business Administration (MBA) programs as well as other graduate studies.