Bachelor of Applied Business and Entrepreneurship — Sport and RecreationSport and recreation are big business these days. By combining your interest in sports with a solid understanding of business, you will be well positioned for an exciting career in this multi-billion dollar industry. The four-year Sport and Recreation stream of the Bachelor of Applied Business and Entrepreneurship program offers a combination of theory and real world experience through Directed Field Studies. What this means is you can get a jump on a business career in professional sport, community recreation and personal fitness.
Experience wanted
The expertise you can gain in this program includes:
- creative problem-solving
- leadership and persuasive communications
- adaptability
- identifying and researching business opportunities
- understanding the role of sport and recreation in society
Career choices
Graduates will be prepared for employment or self-employment in the sport and recreation sector. You may work with professional or amateur sports organizations, private or nonprofit fitness centres, recreation facilities or sporting goods manufacturers.
Your job title could be:
- Director of community relations — promote teams and players throughout the community.
- Athletic services coordinator — be responsible for athletes’ training, travel and long-term development.
- Executive director — take a leadership role in the overall operations of a sports and recreation company.
- Marketing manager — use your detailed understanding of a company to create and implement a marketing strategy that will help move the organization forward.
Double the expertise
Students earning a Bachelor of Applied Business and Entrepreneurship — Sport and Recreation degree benefit from taking courses within both the Bissett School of Business and the Department of Physical Education and Recreation Studies. This gives you the sports savvy from the Department of Physical Education and Recreation Studies, and the business skills and aptitudes from the Bissett School of Business.
Diploma option
You can choose to exit the applied degree program after two years with a Diploma in Business and Entrepreneurship — Sport and Recreation.
Other streams
In addition to the Sport and Recreation stream, Mount Royal also offers a Bachelor of Applied Business and Entrepreneurship in New Venture or International Business. This program earned national recognition as the most innovative Applied Business and Entrepreneurship undergraduate degree from the Canadian Council for Small Business and Entrepreneurs.
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