Bachelor of Applied Business and Entrepreneurship — Sport and Recreation

Sport and recreation are big business these days. By combining your interest in sports with a solid understanding of business, you will be well positioned for an exciting career in this multi-billion dollar industry. The four-year Sport and Recreation stream of the Bachelor of Applied Business and Entrepreneurship program offers a combination of theory and real world experience through practica. What this means is you can get a jump on a business career in professional sport, community recreation and personal fitness.

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Professor heads Paralympic Committee - David Legg, a MRU professor in the Bachelor of Applied Business and Entrepreneurship - Sport and Recreation program, is looking forward to increasing public awareness as the 2010/11 president of the Canadian Paralympic Committee.  Read the full article.

Experience wanted

The expertise you can gain in this program includes:

• creative problem-solving
• leadership and persuasive communications
• adaptability
• identifying and researching business opportunities
• understanding the role of sport and recreation in society

Career choices

Graduates will be prepared for employment or self-employment in the sport and recreation sector. You may work with professional or amateur sports organizations, private or nonprofit fitness centres, recreation facilities, or sporting goods manufacturers.

Your job title could be:

• Director of community relations — promote teams and players throughout the community.
• Athletic services coordinator — be responsible for athletes’ training, travel and long-term development.
• Executive director — take a leadership role in the overall operations of a sports and recreation company.
• Marketing manager — use your detailed understanding of a company to create and implement a marketing strategy that will help move the organization forward.

Double the expertise

Students earning a Bachelor of Applied Business and Entrepreneurship — Sport and Recreation degree benefit from taking courses within both the Bissett School of Business and the Department of Physical Education and Recreation Studies. This gives you the sports savvy from the Department of Physical Education and Recreation Studies, and the business skills and aptitudes from the Bissett School of Business.