Bachelor of Business Administration — MarketingDo you wonder whether advertising really works? Do you ever think about why consumers choose one product over another? The Bachelor of Business Administration in Marketing gives you the insight to answer those questions and more by preparing you for a creative, exciting career in marketing, advertising and sales.
Small- and medium-sized enterprise
While many commerce degrees focus on big business, the BBA also gives you insight into the exciting world of small- and medium-sized enterprise, which currently generates more than 80% of new jobs in Canada.
Career opportunities
A marketing degree gives you the flexibility to pursue a career in a variety of areas, from private industry to government and nonprofit organizations. Your job title could be:
- Advertising coordinator — plan, organize and implement advertising programs for all forms of media.
- Market researcher — gather, record and analyze data about customers and competitors.
- Sales and retail management — manage all aspects of a retail operation, including human resources, sales, facilities management and more.
- Product manager — develop and launch new products.
Build on your diploma
Mount Royal Business Administration diploma students (current and alumni), as well as diploma students from post-secondary colleges across Alberta, can receive credit towards a four-year Bachelor of Business Administration degree. For transfer guidelines, see our FAQs.
Further education
The BBA prepares you for Master of Business Administration (MBA) programs as well as other graduate studies.
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