MKTG 4259 – Marketing Decision Making

(3 credits – TG) 3 hours lecture

This course uses a problem-solving approach to marketing concepts through case analysis and a business simulation. The course provides an in-depth examination of the decision-making necessary for marketing strategy formulation, product positioning, pricing, channel, marketing research, and promotion, and marketing for nonprofit organizations. The development of thinking skills is encouraged through activities such as distinguishing fact from opinion, challenging assumptions and recognising bias in yourself and others. Communication of ideas both verbally and in writing is required.

Prerequisites: Marketing 2150 and 3258.