Marketing

Bachelor of Business Administration – Marketing Major

All BBA – Marketing major students must complete the following eight required courses as part of their major requirements:

  • MKTG 3150 - The Science of Persuasion
  • MKTG 3258 - Evidence-Based Marketing
  • MKTG 3450 - Marketing Design Literacy
  • MKTG 3458 - Managing Marketing Relationships
  • MKTG 3550 - Creating Brand Intelligence
  • MKTG 3558 - Navigating Marketing Trends
  • MKTG 4850 - Professional Brand Studio
  • MKTG 4858 - Marketing-Driven Strategy

All BBA – Marketing major students must complete two of the following option courses (exceptions require departmental approval):

  • COMM 1841 - Introduction to Public Relations
  • ENTR 3302 - Creativity for Entrepreneurial Practice
  • INBU 3302 - International Marketing
  • MGMT 2275 - Creativity in the Workplace
  • MKTG 2299 - or MKTG 3399 - Directed Readings*
  • MKTG 4150 - Buyer Behaviour
  • SINV 3303 - Storytelling & Systems
  • SINV 4402 - Human Centred Design for Social Impact
  • SPCH 2001 - Introduction to Public Speaking 

Students are strongly advised to consult an Advisor before choosing their Marketing major courses and electives.

* No more than one Directed Readings course in a single discipline can be used for graduation purposes.