Curriculum & Courses

Below is the list of courses required to complete the Business Administration Certificate - Marketing effective Fall 2013. For more detailed information, please see Course Descriptions. Courses will be listed in their abbreviated form within these sections.

Core Requirements

MGMT 2262Business Statistics I
MKTG 2150Introduction to Marketing
MKTG 3150The Science of Persuasion
MKTG 3258Evidence-Based Marketing
MKTG 3450Marketing Design Literacy
MKTG 3458Managing Marketing Relationships
Two approved options

Students must take any two (2) of the following:

COMM 1841Introduction to Public Relations
ENTR 2301The Entrepreneurial Experience
ENTR 3302Innovation & Creativity for Entrepreneurial Practice
INBU 3302International Marketing
MGMT 2275Creativity in the Workplace
MKTG 3253Retail Management
MKTG 3254Sales Management
MKTG 3255Services Marketing
MKTG 3256Advertising and Sales Promotion
MKTG 3257Business to Business Marketing
MKTG 3550Creating Brand Intelligence
MKTG 3558Navigating Marketing Trends

 Note: Prerequisites for these courses must be followed.

 

 

sb_AcaAdvising_wt