ACOM 2247 - Public Relations Management

(4 credits) 2 hours lecture, 2 hours tutorial

Building on the introduction to public relations course, students will formulate plans for communications activities. They will research a problem or opportunity, analyse target groups and messages to be delivered, undertake budgeting and scheduling activities, and evaluate the results. Students will manage a special event as part of the course.

Prerequisite: Applied Communications 2041.