ACOM 2281 - Event Management

(3 credits) 2 hours lecture, 1 hours tutorial

This course builds on students' basic understanding of special events to develop a deeper understanding of the role events play in strategic communication and in helping organizations achieve their goals. From brainstorming ideas and concepts to project management, budgeting, targeting audiences, volunteer management and proposal writing, the students will be prepared to participate fully in the planning and implementation of successful events for a variety of purposes. As well, students will be assigned to work on an event as part of their course experience.

Prerequisite: Applied Communications 2041, Applied Communications 2247.