ACOM 3341 - Media Relations

(3 credits) 1 hour lecture, 2 hours tutorial

This course will examine the relationship between public relations and the media. Through work on a client project, students will learn about the importance of strategic media planning, write public service announcements (PSAs), news releases, feature articles, as well as put together media kits, participate in a mock news conference and receive media training.

Prerequisite: Applied Communications 2249.