ACOM 3355 - Research Methods for Public Relations

(3 credits) 4 hours lecture

This course develops competence in major forms of research including the use of surveys, focus groups, content analysis, and the use of existing information accessed through libraries, online databases, and other computer-based search tools. Elements of descriptive statistics as they apply to the analysis of survey design will be reviewed. The course will provide instruction and hands-on practice in conducting communications research in the public relations profession.

Prerequisite: Applied Communications 2041 or consent of the department.

Note: Bachelor of Applied Communications Degree students only.