ACOM 4441 - Strategic Communication Planning

(4 credits) 2 hours lecture, 2 hours tutorial

This course is designed to build on material covered in Applied Communications 2247. Students will increase their understanding of strategic and operational planning concepts in the public relations context by offering consulting services to clients. Working in groups, students will review business plans, perform a communications audit and write a comprehensive communication plan to assist their client organizations in achieving their goals.

Prerequisite: Applied Communications 2013 and 2247 or consent of the department.