ACOM 4445 - Investor Relations

(3 credits) 3 hours lecture

This senior-level course for public relations students represents one of the key growth areas for the profession. This course examines the role of investor relations, its purpose within specific organizations, the appropriate financial regulations, brokerage and security considerations, ethical considerations, etc. Students write, design and produce annual reports, do an ‘investor relations’ communications plan for a real client, produce a quarterly report, learn how to successfully plan and manage an annual shareholder meeting, including responding to questions from the financial press.

Prerequisite: Administration 1130 or 1131 and consent of the department.