ACOM 4449 - Fund Development and Corporate Philanthropy

(3 credits) 3 hours lecture

This is a senior-level course for public relations students, covering two aspects of social public relations – raising funds and creating programs that give funds/resources away. This course covers such areas as: understanding government regulations, corporate giving guidelines, accessing funding agencies, understanding the financial options for fund maintenance, market and audience research, ethical considerations, publicity/promotion and building partnerships with key stakeholders.

Prerequisite: Consent of the department.