Business in the Community: Helping to Build the Community Investment Field
The Institute for Community Prosperity has partnered with the Faculty of Continuing Education and Extension at Mount Royal, with support from TransCanada, to create an Extension Certificate program for community investment professionals. This is the first such professional development learning opportunity outside of Boston College. Community investment (CI) is a key business function for corporate Canada. An effective CI strategy aligns with a corporation’s business goals and positively contributes to the communities in which it operates. When well designed and executed, a company’s CI strategy will effectively and efficiently promote its brand, inspire its employees and enhance the community. Community investment provides leadership, funding and resources to address social issues, environmental sustainability and cultural vitality. Registration starts June 8 for courses starting in Fall, 2015.