Stories

Mount Royal University nets successful crowdfunding campaign with basketball showdown between Cougars and Stampeders

Stamps and Cougars Basketball - Team
Members of the Calgary Stampeders and Roughnecks sports teams hooped it up with the Cougars women's basketball team on March 16. ~ Photo by Chao Zhang

 

Stamps and Cougars Basketball - Action

Mount Royal University's inaugural Cougars crowdfunding campaign has officially reached its goal of $10,000.

In mid march the Mount Royal Women's Basketball squad took to the court against the Calgary Stampeders in a pick-up basketball game. The friendly competition served as notice of the team's crowdfunding campaign,

Angela Driscoll, captain of the Cougars female basketball team, lined up against Stampeders' star quarterback Bo Levi Mitchell for the opening tip-off. After four quarters, the Stamps were ahead by a score of 40-35 - although the game carried on long after regulation time.

By hooping it up with the Stampeders and Curtis Dickson of the Calgary Roughnecks, Driscoll and her teammates looked to bring awareness to their crowd-sourced fundraising campaign.

The Cougars hoped to raise $10,000 to purchase state-of-the-art heart rate monitors to boost the team's training and well-being. They have now reached their goal.

"Our varsity athletes are expected to give back to the community," said Nate McKibbon, head coach of the women's basketball team. "So we appreciated the Calgary Stampeders showing spirited community leadership."

With the full amount now on the scorecard, Mount Royal is the first Canadian post-secondary school to implement the Polar Team Pro System (heart rate monitoring system) for athletic development. This system is currently being used by more than 50 National Collegiate Athletic Association (NCAA) schools and three National Basketball Association (NBA) teams.

"It's important for athletes to get a complete picture of how their body responds to training," said Mitchell, a Grey Cup champion and MVP. "Sports science can help take athletic performances to the next level."

Mount Royal selected the Cougars to be the first project supported by the University's new crowdfunding platform. The model was developed through USEED.org, a philanthropic fundraising platform specifically for higher education.

Two other Mount Royal teams, the men's and women's soccer squads, have also shown interest in raising money online. The platform could benefit every facet of the University, from athletics to class projects and field schools to scholarships.

"Crowdfunding is a game-changer in the world of university fundraising," said Buffy St-Amand, Manager of Annual Giving at Mount Royal. "We are looking to take advantage of this new fundraising model by empowering our students, professors and employees to tap into their circles by sharing Mount Royal stories."

More information on the Cougars' campaign can be found online at: mru.ca/crowdfund