Foundations of Social Media for Business
Analyze the role of social media in business and explore the power of these tools to build relationships with your customers.
|Subject code: XCSP 10017 ||12 Hours. Fee: $389 ||Choose one of the CRNs below |
|CRN 30590 ||4 classes ||Jan. 30 - Feb. 8 ||6 - 9 p.m. ||Tue., Thurs. |
|CRN 30645 |
|4 classes ||April 3 - 12 ||6 - 9 p.m. ||Tue., Thurs. |
Search Engine Marketing (SEM)
Using both primary search (employing the latest SEO techniques) and paid search (using Google AdWords), learn proven best practices on running a complete search engine campaign.
|Subject code: XCIW 10062 ||15 Hours. Fee: $389 || |
|CRN 30599 ||5 classes ||March 1 - 15 ||6 - 9 p.m. ||Tue., Thurs. |
Writing and Editing for Digital Media
The rapid growth and evolution of digital media has presented tremendous opportunities and new challenges for writers and editors. Be introduced to principles, strategies and techniques for writing and editing relevant, compelling content for various digital media platforms.
|Subject code: XCOM 20010 ||15 Hours. Fee: $419 || |
|CRN 30427 ||Online ||March 26 - April 23 |
Choose 45 hours
Social Media Analytics and Optimization
Gain practical experience with tools to measure the awareness, attention, reach and influence of your brand using social media.
|Subject code: XCSP 10020 ||12 Hours. Fee: $389 || |
|CRN 30594 |
|4 classes ||March 20 - 29 ||6 - 9 p.m. ||Tue., Thurs. |
|CRN 30681 ||Online ||March 12 - April 18 || || |
Advanced Google Analytics
Google Analytics is a tool that can be useful with even a basic understanding. However, the more you learn, the more in-depth the data discovery can become. In this three hour workshop, we take a more advanced look at this powerful tool and how it can help you make informed business decisions. Discover how Google collects data, how to make changes at the Account, Property or View level, how to set up Filters and Goals, and be introduced to Event and Campaign tracking.
|Subject code: XCSP 10052||3 Hours. Fee: $119|| |
|CRN 31024||1 class||Apr. 4||6 - 9 p.m.||Wed.|
Advertising on Social Media
This course is an introduction to social media advertising that will enable students to use social media to promote a brand or organization through paid advertising. Students will learn how to develop, launch and monitor paid social media campaigns on popular social networks such as Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube and Reddit.
Through lectures, discussions, and case studies, students will learn how to plan and budget for paid campaigns; access various social media ad exchanges to publish paid campaigns; how to design and write compelling social media campaigns; and how to monitor the analytics to understand a marketing return on investment.
Note: If possible, students are encouraged to access their organization’s business accounts to apply all concepts from the course. However, this is not a requirement.
|Subject code: XCSP 10053||15 Hours: Fee: $419|| |
|CRN 31025||5 classes||April 4 - 18||6 -9 p.m.||Mon., Wed.|
Social Media Strategy
Learn to create a practical and effective social media strategy. Develop social media objectives, advanced target market profiles, engagement maps and several content development frameworks. This approach is effective regardless of the channels used.
|Subject code: XCSP 10018 ||15 Hours. Fee: $419 ||Choose one of the CRNs below |
|CRN 30591||5 classes ||Feb. 15 - March 1||6 - 9 p.m. ||Tue., Thurs.|
Social Media for Public Relations
Examine the role and impact of social media on the field of public relations. Be introduced to social media platforms and strategies for building and enhancing brand reputation, engaging with customers and key stakeholders, reaching media influencers, building online communities and managing crisis.
|Subject code: XBPR 20007 ||15 Hours. Fee: $399 || |
|CRN TBD || || || ||Next Offered: Winter 2018 |
Online Community Engagement (Previously: Branding and Online Communities)
Use online communities to deepen customer trust and loyalty, increase employee engagement, manage brand reputation and stimulate marketing.
|Subject code: XCSP 10019 ||12 Hours. Fee: $389 || |
|CRN 30680 ||Online ||Jan. 22 - Feb. 20 || || |
|CRN 30593 ||4 classes ||March 6 - 15 ||6 - 9 p.m. ||Tue., Thurs. |
Content Marketing Strategy
Promote brand awareness and build loyal communities by creating compelling content, sharing powerful stories and engaging in meaningful conversations. Develop a strategic content marketing strategy and create effective content for various channels, including print and web, blogs, online seminars and videos, infographics, and e-mail
|Subject code: XMKT 20001 ||15 Hours. Fee: $419 || Choose one of the CRN's below |
|CRN 30915 ||Online ||Feb. 12 - March 8 || || |
|CRN 30914 ||5 classes ||April 18 - May 2 ||6 - 9 p.m. ||Mon., Wed. |
Instagram and Snapchat for Business *NEW*
Learn how Instagram and Snapchat can help brands and organizations connect with their communities in real-time. Discuss how to grow an online following, connect with influencers and share engaging brand stories using a consistent aesthetic and storyboarding techniques. Identify and track important metrics specific to Instagram and Snapchat.
|Subject code: XCSP 10051 ||3 Hours. Fee: $119 || |
|CRN 30985 ||1 class ||March 5 ||6 - 9 p.m. ||Mon. |
Introduction to Google Analytics *NEW*
Google Analytics is a free service offered by Google that tracks website traffic. This tool will give valuable insights into the volume of traffic to your website, the best performing pages, and where that traffic is coming from. In this three-hour workshop, you will explore the basic features of Google Analytics, define important terms, and discover the various reports that will allow you to objectively measure the performance of your website.
|Subject code: XCSP 10049 ||3 Hours. Fee: $119 || |
|CRN 30984 |
|1 class ||Feb. 5 ||6 - 9 p.m. ||Mon. |
Social Media Advertising
This course explores the social media advertising platforms on Twitter, Facebook and YouTube. Social media advertising allows you to precisely target your audience, and can be an affordable and cost effective way to reach them. Learn the basics of how to utilize social advertising as part of your social media strategy and broader marketing campaign.
|Subject code: XCSP 10043 ||3 Hours. Fee: $119 || Not offered this semester |
Brand Reputation Management
Most businesses live and die on their reputation—and just one bad review can have a serious impact. Learn how to deal with negative comments and reviews, build positive brand sentiment, and take control of your brand reputation.
|Subject code: XCSP 10038 ||3 Hours. Fee: $119 || |
| CRN 30595 || 1 class || Feb. 21 || 6 - 9 p.m. || Wed. |
Managing Content for Social Media
Learn to plan, manage and assess a comprehensive and effective social media content strategy. Discover new content marketing tools and tables to help you manage your time and strategy. Identify interesting and relevant content to share on social media channels. Save time by using the drip marketing approach. Organize yourself with an annual content calendar that highlights themes/topics for your organization or business. Finally, learn how to assess potential risks and implement measures early to maximize success.
|Subject code: XCSP 10037 ||3 Hours. Fee: $119 || |
|CRN 30729 |
|1 class ||Feb. 13 ||6 - 9 p.m. ||Tue. |
Facebook for Business
With over a billion users globally, Facebook is a powerful marketing tool, allowing you to connect with your ideal customers. Learn creative ways to use Facebook and develop a long-term engagement strategy.
|Subject code: XCSP 10013-001 ||3 Hours. Fee: $119 || |
|CRN 30586 |
|1 class ||March 14 ||6 - 9 p.m. ||Wed. |
Twitter for Business
Twitter is changing the way consumers and businesses communicate. Explore the power of 140 characters in the growth and branding of your business. Examine Twitter's place in customer service, lead generation and relationship building.
|Subject code: XCSP 10016 ||3 Hours. Fee: $119 || |
|CRN 30589 ||1 class ||March 21 ||6 - 9 p.m. ||Wed. |
Blogging for Business
A well-organized and engaging blog is one of the most powerful online tools available for marketing your business. Learn to integrate effective search engine optimization methods and examine industry best practices.
|Subject code: XCSP 10014 ||5 Hours. Fee: $149 || |
|CRN 30587 ||1 class ||April 29 ||9 a.m. - 3 p.m. ||Sun. |
LinkedIn for Business
LinkedIn is the leading social media platform for networking among business professionals and organizations. In this course, you will be introduced to the basic features of LinkedIn for business use, including how to connect with colleagues and prospects, as well as building your professional brand. The course content will be geared to individuals (business professionals, solo entrepreneurs and students).
|Subject code: XCSP 10015 ||3 Hours. Fee: $119 || |
|CRN 30588 ||1 class ||April 3 ||6 - 9 p.m. ||Tue. |
Advanced LinkedIn for Business *NEW*
LinkedIn is a leading social media platform for networking among business professionals and organizations. In this course, you will be introduced to various techniques for leveraging LinkedIn to create thought leadership, promote subject-matter expertise, advertise, recruit and connect. This course will explore various free and premium features of LinkedIn including Company Pages, Slideshare, Sponsored Content, Text Ads and advanced search tools. The course content will be geared to entrepreneurs, small-to-medium-sized businesses and non-profit organizations.
|Subject code: XCSP 10050 ||3 Hours. Fee: $119 ||Not offered this semester |
YouTube for Business
YouTube is the second largest search engine in the world, and has untapped potential for growing your business and brand. In this three hour workshop, you will learn how to create engaging videos, integrate YouTube into your marketing strategy, and use analytics to guide your strategy.
|Subject code: XCSP 10048 ||3 Hours. Fee: $119 || Not offered this semester |
Using Video with Social Media
Build on your knowledge of social media for business and learn the basics of web video. Learn how online video and social media can work together to help build and bring awareness to your business or brand.
|Subject code: XCSP 10039 ||3 Hours. Fee: $119 || Not offered this semester |
Cover basics tools, techniques and concepts in digital drawing with this key industry software.
|Subject code: XCGD 10003 ||24 Hours. Fee: $459 || |
|CRN 30298 |
|4 classes ||Jan. 6 - 27 ||9 a.m. - 4 p.m. ||Sat. |
Edit, retouch and customize photos—or create entirely new images—with this powerful software.
|Subject code: XCGD 10004 ||24 Hours. Fee: $459 || |
|CRN 30299 |
|8 classes ||Jan. 9 - Feb. 1 ||6 - 9 p.m. ||Tue., Thurs. |
Introduction to WordPress
Begin to use the unique tools and capabilities of WordPress. Explore layout options and customize themes. Develop dynamic content using plugins and widgets. Learn how to maintain a WordPress site once it is set up.
|Subject code: XCIW 10063 ||12 Hours. Fee: $239 || |
|CRN 30749 ||2 classes ||Feb. 24 - March 3 ||9 a.m. - 4 p.m. ||Sat. |
WordPress for Business
Gain skill in using the variety of useful tools WordPress offers to help businesses thrive, including e-commerce and payment options, advanced analytics and the ability to drive added traffic by integrating social media into your site.
Recommended: Introduction to WordPress or experience using WordPress
|Subject code: XCIW 10060 ||12 Hours. Fee: $239 || |
|CRN 90360 |
|2 classes ||Dec.16 - 17 ||9 a.m. - 4 p.m. ||Sat., Sun. |
|CRN 30376 ||2 classes ||April 21 - 28 ||9 a.m. - 4 p.m. ||Sat. |