Marketing & Strategic Communications

Marketing and Strategic Communications Extension Certificate

Marketing and Strategic Communications Header image

Marketing and strategic communications is the process of advertising, promoting, communicating, selling and distributing a product to a customer.

Gain practical, hands-on exposure to the latest marketing and communication strategies. Dive into tactics and best practices in the marketing field, including word of mouth marketing, social media, content marketing and integrated marketing communications. Developed and taught by industry experts, this program provides you with current, in-demand knowledge and skills to inform strategic communication plans and marketing decisions.

Learn contemporary marketing and strategic communication fundamentals by examining key principles and concepts. Gain an understanding of emerging tools and trends while exploring the role of today's marketing professional. Experience practical learning in digital marketing research, including online research methods and tools for gathering and analyzing data, keyword search, customer profiling and database research.

Using case studies and practical real-world exercises, examine characteristics of great brands, and learn to design and execute a brand strategy and reach communication goals. Develop a strategic content marketing strategy and create effective content for target audiences via various channels, including print and web, infographics, and e-mail.

Blue Seal
This program is eligible towards the Achievement in Business Competencies (Blue Seal) Program.

 

Benefits

  • Earn a recognized credential to enhance your career prospects
  • Apply for the Achievement in Business Competencies (Blue Seal) Program. This program is eligible towards this Blue Seal certification, which helps Alberta tradespeople demonstrate their business aptitude.
  • Prepare for a career as a marketing strategist, coordinator or manager
  • Learn from experienced industry professionals
  • Complete through online delivery, open to anyone, anywhere

Program format

  • Format: Classroom, Online | Learn more
  • Duration: Complete the 7 required courses (102 hours). Can be completed within 2 semesters up to a maximum of 3 years.

 

Contact us

For information about this program:
cebusiness@mtroyal.ca
403.440.6861 or 1.888.392.3655
Mount Royal University, 4825 Mount Royal Gate SW, Calgary AB T3E 6K6

Customize this program for your organization through our Corporate Training department.