Online and classroom learning We offer a variety of online learning options. Visit our learning formats page for more information.

 

Foundations of Social Media for Business
Social media offers compelling opportunities to build meaningful relationships with customers.  In this foundational course, learn to leverage the power of digital word-of-mouth networks.  Use the tools and functions of popular social media platforms strategically to meet marketing goals.  Employ content strategies to efficiently create engaging content for audiences.  Learn risk mitigation and crisis management tactics to address social media challenges.

Subject (for registration) : Computers-Specialty Programs

Subject code: XCSP 10017

12 Hours. Fee: $419

Choose between:

CRN 90634

4 classes (classroom)

Sept. 20 - 29

6 - 9 p.m.

Tues., Thurs.

CRN 90104

Online

Oct. 3 - 30

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Marketing and Strategic Communications
Be introduced to contemporary marketing and strategic communication fundamentals. Examine key principles and concepts, the evolving role and opportunities for today’s marketing professional and emerging trends. Using case studies, real world examples and useful tools and templates, students apply course concepts in marketing strategy, branding, customer experience, digital and social media, content marketing and integrated marketing communications [IMC].

Subject (for registration) : Marketing

Subject code: XMKT 20006

15 Hours. Fee: $449

CRN 90133

5 classes (classroom)

Oct. 12 - 26

6 - 9 p.m.

Mon., Wed.

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Brand Strategy
In today’s highly competitive world, being perceived as unique and valued is often the difference between success and failure, and the greatest influence on the perception of an organization is their brand.  This course explores the key tactics and strategies behind many of today’s most successful brands.  Using current cases and practical exercises, gain the in-depth knowledge and practical skills needed to develop and execute a successful brand strategy.

Subject (for registration) : Marketing 

Subject code: XMKT 20005

15 Hours. Fee: $449

CRN 90079

5 classes (classroom)

Nov. 2 - 16

6 - 9 p.m.

Mon., Wed.

 

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Content Marketing Strategy
Strong organizations know how to get noticed. They are master communicators who use engaging content to promote brand awareness and build loyal communities. Develop and deliver a strategic content marketing strategy by creating, repurposing and curating different types of content (print and web content, blog posts, videos, infographics, email, etc.) across numerous media channels. Learn from case examples and current best practices to present the right content to the right audience, at the right time and on the right channels.

Subject (for registration) : Marketing

 

Subject code: XMKT 20001	15 Hours. Fee: $439
CRN 70044	Online	June 20 - July 17
Subject code: XMKT 20001	15 Hours. Fee: $449

CRN 90225

5 classes (classroom)

Nov. 28 -  Dec. 12

6 - 9 p.m.

Mon., Tues.

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Digital Marketing Research
Using real world examples and case studies, this course explores various online research methods and tools for gathering, organizing and analyzing data to support marketing efforts. Examine the importance of understanding consumer needs, behaviour and trends and how to align research objectives with business goals. Techniques for study include research design, keyword searches, database research, online surveys and customer segmentation.

Subject (for registration) : Marketing

Subject code: XMKT 20002

15 Hours. Fee $439

Not offered this semester

 

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Integrated Marketing Communications (IMC)

Developing a strategic, integrated marketing plan is critical for building a brand, creating relationships, reaching target markets and measuring results. This course introduces the key components of Integrated Marketing Communications (IMC), including research, planning, organizing, budgeting, managing and evaluating marketing communication plans.  Use communication tools to develop an IMC plan on any budget.

Subject (for registration) : Marketing 

Subject code: XMKT 20004

15 Hours. Fee $439

Not offered this semester

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Word-of-Mouth Marketing (WOMM)
Companies that garner positive word of mouth have a competitive advantage over those that don't. Marketing strength lies with customers who choose to share engaging content with friends, family and followers online. Using compelling real-world case studies, this course examines powerful brands and companies that have grown via word of mouth.

Subject (for registration) : Marketing

Subject code: XMKT 20003	15 Hours. Fee $439
CRN 70043	Online	Aug. 2 - 28
Subject code: XMKT 20003	15 Hours. Fee $449
CRN 90632	Online	Nov. 14 - Dec. 11

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Tentative course schedule
	Fall (Sept.-Dec)	Winter (Jan.-Apr.)	Spring/Summer (May-Aug.)
Foundations of Social Media for Business	•	•	•​
Marketing and Strategic Communications	•	•	•
Brand Strategy	•	•	•
Integrated Marketing and Communications		•​	•
Content Marketing Strategy	•	​•	​•
Word of Mouth Marketing		•​	•
Digital Marketing Research		•	•

 

Each course may be offered in a variety of formats. Check the “Courses and fees” tab for more information.

The schedule above is subject to change. Courses start on various dates within each semester. Fall schedule and registration available in June. Winter schedule and registration available in November. Spring/Summer schedule and registration available in March.

Aly Hasham BA, MBA
Aly's career in digital strategy began with Moët Hennessy • Louis Vuitton in Paris, France. Since becoming a digital strategist with Critical Mass, he's had the opportunity to work with a diverse roster of brands spanning a variety of industries. Clients include AT&T, Nissan, Infiniti, Coles Australia, Clorox and Luxottica. He's worked on range of projects, including loyalty programs, mobile payments, UX strategy, campaigns, social media initiatives and new business pitches.

Aly holds a Master of Business Administration degree from EMLYON Business School as well as Bachelor of Arts degrees in English and Economics from the University of Calgary.

In his spare time, Aly enjoys basketball, snowboarding, 90s hip hop and post-colonial literature. His favourite book is The Count of Montecristo.

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Karen Richards
As the Word of Mouth Marketing Strategist at Mount Royal University, Karen combines marketing, grassroots community initiatives, a love of brand, technology and social media to ensure she, and the university, are always ahead of the curve. Karen's passion is embracing and creatively implementing word of mouth marketing principles to meet business goals while cultivating a loyal community in person and online that help spread the good word about MRU.

Karen holds a Bachelor degree in Psychology from the University of Calgary, is an active member of the international Word of Mouth Marketing Association, presenter and workshop facilitator and is personally very active in the Calgary community using social media to create unique events and connect people with businesses, charities and each other.

 

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Robert Schmidt B.Sc., MBA
Robert Schmidt loves to stand out. He's like Mr. Incredible meets Mr. Spock meets Mr. Dressup. Visionary, analytical and ultra-creative; without the tights, the ears or the tickle-trunk.

With a B.Sc. in Molecular Biology and Genetics (University of Calgary), years of study on buyer psychology, and an executive MBA (Haskayne School of Business) focused on innovation, Robert combines the analytical rigour of science with the openness of psychology and the practicality of business.

He is a marketing and strategy professional whose experience has taken him to the executive suites and political boardrooms of organizations based in Canada, the United States, Southeast Asia and South America. His client list includes billion dollar corporations as well many start-up and mid-sized companies.

Robert's work has been profiled in journals and in academic settings and he has addressed diverse corporate and entrepreneurial audiences at Mount Royal University, the Haskayne School of Business, Edwards School of Business and numerous business organizations.

Today Mr. Schmidt positions his own marketing communications firm, reBox Creative Inc., to stand out well beyond their crowded market space.

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Nancy Smith
Nancy Smith loves to help businesses understand and develop strategies for social media. As an early adopter and avid social media user, it has been a natural transition for her to apply knowledge from her marketing career to assist brands such as Travel Alberta, SportChek, and Samsung.

As a passionate advocate for social media, Nancy has been an instructor at Mount Royal University since 2015 in the Social Media and Marketing and Strategic Communications programs. Nancy is also an acclaimed speaker, with more than 10 years of experience providing workshops and sessions at large-scale conferences dealing with issues related to social media.

As the mother of a teen, Nancy can also relate to the challenges parents face in today's digital world. Realizing that there was a gap in the information available for generating positive discussions, she has recently launched SocialCitizens.ca as a resource for parents in order to provide the practical advice that parents were looking for-and that kids needed. She enjoys helping adults learn about the positive aspects of social media and working with kids on how they can be responsible social citizens in a rapidly changing global environment. She is an author of a book, Social Citizens: A Positive Approach to Social Media & Parenting in a Digital World.