Marketing & Events Skills

Marketing and Events Skills Certificate of Completion

A header image for the Marketing Event Skills course

 

 

 

 

Questions?

403.440.6861 or 1.888.392.3655
cebusiness@mtroyal.ca 

Marketing is the process of advertising, promoting, communicating, selling and distributing a product to a customer. Event management involves managing, organizing, promoting and executing events of all sizes.

This short, practical certificate program provides an introduction to event planning as well as foundational courses in strategic marketing and social media. Get hands-on training to quickly support your organization’s marketing and event planning efforts while boosting your career prospects.

Explore the art and science of event management as you gain an overview of the event industry and its associations and designations. Discuss various types of events, the five-phase approach to event planning and the core competencies of event planners.

Gain foundational knowledge on how to leverage the power of social media to market your organization and event. Explore case studies and gain new tools and templates to build your skills in areas such as branding, content marketing and integrated marketing communications.

Benefits

  • Earn a recognized credential to enhance your career prospects
  • Prepare for a career as a marketing and events strategist, coordinator or manager
  • Learn from experienced industry professionals
  • Demonstrate workplace competencies to potential employers
  • Complete through online delivery, open to anyone, anywhere

 

Program format

Format: Classroom, Online | Learn more

Duration: Complete 1 required course plus 2 optional courses (39 or 42 hours, depending on your choice of options). Can be completed within 1 semester up to a maximum of 3 years


 

Contact us

For information about this program:
cebusiness@mtroyal.ca
403.440.6861 or 1.866.616.3606
Mount Royal University, 4825 Mount Royal Gate SW, Calgary AB T3E 6K6

Customize this program for your organization through our Corporate Training department.