Marketing and Events Skills Certificate of Completion
Marketing is the process of advertising, promoting, communicating, selling and distributing a product to a customer. Event management involves managing, organizing, promoting and executing events of all sizes.
This short, practical certificate program provides an introduction to event planning as well as foundational courses in strategic marketing and social media. Get hands-on training to quickly support your organization’s marketing and event planning efforts while boosting your career prospects.
Explore the art and science of event management as you gain an overview of the event industry and its associations and designations. Discuss various types of events, the five-phase approach to event planning and the core competencies of event planners.
Gain foundational knowledge on how to leverage the power of social media to market your organization and event. Explore case studies and gain new tools and templates to build your skills in areas such as branding, content marketing and integrated marketing communications.
Benefits
- Earn a recognized credential to enhance your career prospects
- Prepare for a career as a marketing and events strategist, coordinator or manager
- Learn from experienced industry professionals
- Demonstrate workplace competencies to potential employers
- Complete through online delivery, open to anyone, anywhere
Program format
Format: Classroom, Online | Learn more
Duration: Complete 1 required course plus 2 optional courses (39 or 42 hours, depending on your choice of options). Can be completed within 1 semester up to a maximum of 3 years
Online and classroom learningWe offer a variety of online learning options. Visit our learning formats page for more information. |
Required Courses
Introduction to Event Planning
Be introduced to the art and science of event management in this overview of the certificate program. Gain an overview of the event industry and its associations and designations. Discuss various types of events, the 5-phase approach to event planning and the core competencies of event planners.
Subject (for registration) : Event Management
| Subject code: XEVT 10011 | 15 Hours. Fee: $305 |
| CRN 90020 |
Online | Sept. 26 - Oct. 24 |
Optional Courses
Choose 2
Foundations of Social Media for Business
Social media offers compelling opportunities to build meaningful relationships with customers. In this foundational course, learn to leverage the power of digital word-of-mouth networks. Use the tools and functions of popular social media platforms strategically to meet marketing goals. Employ content strategies to efficiently create engaging content for audiences. Learn risk mitigation and crisis management tactics to address social media challenges.
Subject (for registration) : Computers -Specialty Programs
| Subject code: XCSP 10017 | 12 Hours. Fee: $419 | Choose between: |
| CRN 90634 | 4 classes (classroom) | Sept. 20 - 29 | 6 - 9 p.m. | Tues., Thurs. |
| CRN 90104 | Online | Oct. 3 - 30 |
Marketing and Strategic Communications
Be introduced to contemporary marketing and strategic communication fundamentals. Examine key principles and concepts, the evolving role and opportunities for today’s marketing professional and emerging trends. Using case studies, real world examples and useful tools and templates, students apply course concepts in marketing strategy, branding, customer experience, digital and social media, content marketing and integrated marketing communications [IMC].
Subject (for registration) : Marketing
| Subject code: XMKT 20006 | 15 Hours. Fee: $449 |
| CRN 90133 | 4 classes (classroom) | Oct. 12 - 26 | 6 - 9 p.m. | Mon., Wed. |
Introduction to WordPress
Begin to use the unique tools and capabilities of WordPress. Explore layout options and customize themes. Develop dynamic content using plugins and widgets. Learn how to maintain a WordPress site once it is set up.
Subject (for registration) : Computers- Internet/Web Design
| Subject code: XCIW 10063 | 12 Hours. Fee: $239 | Not offered this semester |
Tentative course schedule |
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| Fall (Sept. - Dec.) |
Winter (Jan.- April) |
Spring/Summer (May - Aug.) |
|
| Introduction to Event Planning | • | • | • |
| Foundations of Social Media for Business | • | • | • |
| Marketing and Strategic Communications | • | • | • |
| Introduction to WordPress | • | • | • |
Each course may be offered in a variety of formats. Check the “Courses and fees” tab for more information.
The schedule above is subject to change. Courses start on various dates within each semester. Fall schedule and registration available in June. Winter schedule and registration available in November. Spring/Summer schedule and registration available in March.
Contact us
For information about this program:
cebusiness@mtroyal.ca
403.440.6861 or 1.866.616.3606
Mount Royal University, 4825 Mount Royal Gate SW, Calgary AB T3E 6K6
Customize this program for your organization through our Corporate Training department.