• Enhance your job skills that require event planning
• Boost your techniques in marketing and social media
• Acquire marketing and event planning skills and knowledge for career advancement

• Complete 1 required course plus 2 optional courses (39 or 42 hours, depending on your choice of options)
• Can be completed within 1 semester up to a maximum of 3 years

Required Courses

Introduction to Event Planning
Be introduced to the art and science of event management in this overview of the certificate program. Gain an overview of the event industry and its associations and designations. Discuss various types of events, the 5-phase approach to event planning and the core competencies of event planners.

Optional Courses

Choose 2

Foundations of Social Media for Business
Analyze the role of social media in business and explore the power of these tools to build relationships with your customers.

Marketing and Strategic Communications
Be introduced to contemporary marketing and strategic communication fundamentals. Examine key principles and concepts, and understand emerging tools and trends. Investigate the evolving role of today's marketing professional. Topics include marketing strategy, branding, customer experience, digital and social media, content marketing, and Integrated Marketing Communications (IMC).

Introduction to WordPress
Begin to use the unique tools and capabilities of WordPress. Explore layout options and customize themes. Develop dynamic content using plugins and widgets. Learn how to maintain a WordPress site once it is set up.