Marketing and Events Skills Certificate of Completion
Classroom and Online
The Marketing and Events Skills Certificate of Completion is designed for students who are employed in a role where marketing and/or event planning is desired or required, but obtaining significant formal education is not necessary.
This short, practical certificate includes an introduction to event planning, in addition to foundational courses in strategic marketing, social media and WordPress. By getting practical, hands-on training, students can continue to work and quickly help their organization’s marketing and event planning efforts.
- Enhance your job skills that require event planning
- Boost your techniques in marketing and social media
- Acquire marketing and event planning skills and knowledge for career advancement
- Complete 1 required course plus 2 optional courses (39 or 42 hours, depending on your choice of options)
- Can be completed within 1 semester up to a maximum of 3 years
Required Courses
Introduction to Event Planning
Be introduced to the art and science of event management in this overview of the certificate program. Gain an overview of the event industry and its associations and designations. Discuss various types of events, the 5-phase approach to event planning and the core competencies of event planners.
| Subject code: XEVT 10011 | 15 Hours. Fee: $259 | Choose one of the CRN'S below |
| CRN 90068 | Online | Sept. 16 - Oct. 7 | ||
| CRN 90059 | 2 classes | Sept. 20 - 21 | 8:30 a.m. - 5 p.m. | Fri., Sat. |
| CRN 90229 | Online | Nov. 18 - Dec. 9 |
Optional Courses
Choose 2
Foundations of Social Media for Business
Analyze the role of social media in business and explore the power of these tools to build relationships with your customers.
| Subject code: XCSP 10017 | 12 Hours. Fee: $389 | Choose one of the CRNs below |
| CRN 90338 | 4 classes | Sept. 17 - 26 | 6 - 9 p.m. | Tue., Thurs. | |
| CRN 90310 | Online | Oct. 21 - Nov. 17 | |||
| CRN 90305 | 4 classes | Nov. 18 - 27 | 6 - 9 p.m. | Mon., Wed. |
Marketing and Strategic Communications
Be introduced to contemporary marketing and strategic communication fundamentals. Examine key principles and concepts, and understand emerging tools and trends. Investigate the evolving role of today's marketing professional. Topics include marketing strategy, branding, customer experience, digital and social media, content marketing, and Integrated Marketing Communications (IMC).
| Subject code: XMKT 20006 | 15 Hours. Fee: $419 | Choose one of the CRNs below |
| CRN 90364 | Online | Sept. 23 - Oct. 30 | ||
| CRN 90213 | 5 classes | Oct. 16 - Oct. 30 | 6 - 9 p.m. | Mon., Wed. |
Introduction to WordPress
Begin to use the unique tools and capabilities of WordPress. Explore layout options and customize themes. Develop dynamic content using plugins and widgets. Learn how to maintain a WordPress site once it is set up.
| Subject code: XCIW 10063 | 12 Hours. Fee: $239 |
| CRN 90192 | 2 classes | Nov. 16 - 17 | 9 a.m. - 4 p.m. | Sat., Sun. |
Contact us
For information about this program:
cebusiness@mtroyal.ca
403.440.6861 or 1.866.616.3606
Mount Royal University, 4825 Mount Royal Gate SW, Calgary AB T3E 6K6
Customize this program for your organization through our Corporate Training department.
