Marketing and Events Skills Certificate of Completion
Classroom and Online
The Marketing and Events Skills Certificate of Completion is designed for students who are employed in a role where marketing and/or event planning is desired or required, but obtaining significant formal education is not necessary.
This short, practical certificate includes an introduction to event planning, in addition to foundational courses in strategic marketing, social media and WordPress. By getting practical, hands-on training, students can continue to work and quickly help their organization's marketing and event planning efforts.
Required Courses
Introduction to Event Planning
Be introduced to the art and science of event management in this overview of the certificate program. Gain an overview of the event industry and its associations and designations. Discuss various types of events, the 5-phase approach to event planning and the core competencies of event planners.
Subject (for registration) : Event Management
| Subject code: XEVT 10011 | 15 Hours. Fee: $305 | Choose 1 CRN below |
| CRN 90021 |
Online | Sept. 20 - Oct. 21 |
| CRN 90089 | Online | Nov. 15 - Dec. 5 |
Optional Courses
Choose 2
Foundations of Social Media for Business
Analyze the role of social media in business and explore the power of these tools to build relationships with your customers.
Subject (for registration) : Computers -Specialty Programs
| Subject code: XCSP 10017 | 12 Hours. Fee: $409 |
| CRN 90113 |
Online | Sept. 20 - Oct. 17 |
Marketing and Strategic Communications
Be introduced to contemporary marketing and strategic communication fundamentals. Examine key principles and concepts, and understand emerging tools and trends. Investigate the evolving role of today's marketing professional. Topics include marketing strategy, branding, customer experience, digital and social media, content marketing, and Integrated Marketing Communications (IMC).
Subject (for registration) : Marketing
| Subject code: XMKT 20006 | 15 Hours. Fee: $439 | |
| CRN 90146 |
Online | Sept. 20 - Oct. 17 |
Introduction to WordPress
Begin to use the unique tools and capabilities of WordPress. Explore layout options and customize themes. Develop dynamic content using plugins and widgets. Learn how to maintain a WordPress site once it is set up.
Subject (for registration) : Computers- Internet/Web Design
| Subject code: XCIW 10063 | 12 Hours. Fee: $239 | Not offered this semester |
Tentative course schedule |
|||
| Fall (Sept. - Dec.) |
Winter (Jan.- April) |
Spring/Summer (May - Aug.) |
|
| Introduction to Event Planning | • | • | • |
| Foundations of Social Media for Business | • | • | • |
| Marketing and Strategic Communications | • | • | • |
| Introduction to WordPress | • | • | • |
Each course may be offered in a variety of formats. Check the “Courses and fees” tab for more information.
The schedule above is subject to change. Courses start on various dates within each semester. Fall schedule and registration available in June. Winter schedule and registration available in November. Spring/Summer schedule and registration available in March.
- Enhance your job skills that require event planning
- Boost your techniques in marketing and social media
- Acquire marketing and event planning skills and knowledge for career advancement
- Complete 1 required course plus 2 optional courses (39 or 42 hours, depending on your choice of options)
- Can be completed within 1 semester up to a maximum of 3 years
Contact us
For information about this program:
cebusiness@mtroyal.ca
403.440.6861 or 1.866.616.3606
Mount Royal University, 4825 Mount Royal Gate SW, Calgary AB T3E 6K6
Customize this program for your organization through our Corporate Training department.