Foundations of Social Media for Business
Analyze the role of social media in business and explore the power of these tools to build relationships with your customers.

Subject (for registration) : Computers- Specialty Programs

Social Media Strategy
Learn to create a practical and effective social media strategy. Develop social media objectives, advanced target market profiles, engagement maps and several content development frameworks. This approach is effective regardless of the channels used.

Subject (f or registration): Computers- Specialty Programs

Online Community Engagement
Use online communities to deepen customer trust and loyalty, increase employee engagement, manage brand reputation and stimulate marketing.

Subject (for registration) : Computers- Specialty Programs

Digital Marketing Measurement

Learn to locate, manipulate and analyze data using popular social media channels — such as Facebook, Instagram and Twitter — to enable effective, targeted and cost-effective digital marketing aligned with broader business goals.
Gain practical experience using Google Analytics to objectively measure the performance of online marketing efforts, including important indicators such as awareness, attention, reach and influence.
It is recommended that students taking this course have a basic understanding of social media.

Subject (for registration) : Computers- Specialty Programs

Each course may be offered in a variety of formats. Check the “Courses and fees” tab for more information.

The schedule above is subject to change. Courses start on various dates within each semester. Fall schedule and registration available in June. Winter schedule and registration available in November. Spring/Summer schedule and registration available in March.

• Prepare for a career in social media or marketing
• Gain skills and knowledge for your social media responsibilities
• Earn a recognized credential

Program Format

• Complete the 4 required courses (54 hours)
• Can be completed within 1 semester up to a maximum of 3 years

Program Requirements

• You must have strong computer and file management skills.
• You must be comfortable working in a Windows environment.
• Although you do not need special software, you must have access to a computer for occasional out-of-class work

Karen Richards
As the Word of Mouth Marketing Strategist at Mount Royal University, Karen combines marketing, grassroots community initiatives, a love of brand, technology and social media to ensure she, and the university, are always ahead of the curve. Karen's passion is embracing and creatively implementing word of mouth marketing principles to meet business goals while cultivating a loyal community in person and online that help spread the good word about MRU.

Karen holds a Bachelor degree in Psychology from the University of Calgary, is an active member of the international Word of Mouth Marketing Association, presenter and workshop facilitator and is personally very active in the Calgary community using social media to create unique events and connect people with businesses, charities and each other.

David Howse
David administered the world's largest Facebook Group for marketers (Marketing 2.0) in 2007.

Originating in Lethbridge, Alberta, he established David Howse Marketing, a one-man operation that grew its client base by gaining the trust of local businesses. In the fall of 2015, his company merged with Salmon Dev Studios Inc. a specialized I. T. company to form Matterhorn Business Solutions Inc.

David manages and executes marketing strategies for several prominent Calgary businesses in a range of sectors. Clients include Borger Group of Companies, Waterford Station Land Development, and Q Haute Cuisine. For more details, visit www.davidhowse.com.

David has a marketing diploma from College of the North Atlantic and a management degree from the University of Lethbridge.

Lizzie MacNeill
Lizzie MacNeill leads partnerships, social media and PR for later.com, an Instagram marketing platform with over 2 million users. Before joining Later, Lizzie led social media and communications teams across Canada in the non-profit and retail sectors to help brands grow and monetize their online audience. She was the former social media manager at Hockey Canada and Saje Natural Wellness.

Lizzie is an alumni of Mount Royal, completing the first two years of her Bachelor of Communications - Public Relations program at the institution before transferring to Royal Roads University in Victoria, B.C. to complete her Bachelor of Professional Communications with an emphasis on social media.

Nancy Smith
Nancy Smith loves to help businesses understand and develop strategies for social media. As an early adopter and avid social media user, it has been a natural transition for her to apply knowledge from her marketing career to assist brands such as Travel Alberta, SportChek, and Samsung.

As a passionate advocate for social media, Nancy has been an instructor at Mount Royal University since 2015 in the Social Media and Marketing and Strategic Communications programs. Nancy is also an acclaimed speaker, with more than 10 years of experience providing workshops and sessions at large-scale conferences dealing with issues related to social media.

As the mother of a teen, Nancy can also relate to the challenges parents face in today's digital world. Realizing that there was a gap in the information available for generating positive discussions, she has recently launched SocialCitizens.ca as a resource for parents in order to provide the practical advice that parents were looking for-and that kids needed. She enjoys helping adults learn about the positive aspects of social media and working with kids on how they can be responsible social citizens in a rapidly changing global environment. She is an author of a book, Social Citizens: A Positive Approach to Social Media & Parenting in a Digital World.