Social Media for Business

Social Media for Business Certificate of Completion


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403.440.6861 or 1.888.392.3655 

Social media enables organizations and brands to communicate with customers, share content and create online communities in order to meet marketing and business goals.

Become an active, collaborative social media contributor, and drive results in line with your business objectives with our Social Media for Business courses. Whether you’re an entrepreneur looking to grow your online presence or are responsible for managing social media accounts in your organization, the skills and knowledge you gain will help you create conversations with your target audience. Establish a foundation for success through the principles of social media, the fundamentals of branding and building online communities.

Create a practical and effective social media strategy, supported by objectives, target market profiles, engagement maps and content development frameworks. Explore current case studies to increase your knowledge. Acquire advanced, in-demand digital marketing skills to build an online community using social media content.

Learn to locate, manipulate and analyze data using social media channels. Create effective, targeted and cost-effective digital marketing content aligned with broader business goals across a range of social platforms. Gain practical experience using Google Analytics so you can objectively measure and demonstrate the performance and value of your online marketing efforts.


  • Earn a recognized credential to enhance your career prospects  
  • Prepare for a career as a social media strategist, coordinator or manager
  • Learn from experienced industry professionals
  • Complete through online delivery, open to anyone, anywhere


Program format

Format: Classroom, Online | Learn more

Duration: Complete the 4 required courses (54 hours). Can be completed within 1 semester up to a maximum of 3 years.

Requirements: You must have strong computer and file management skills, and be comfortable working in a Windows environment. In-person learners need access to a computer for occasional out-of-class work.


Contact us

For information about the certificate program and workshops:
403.440.6861 or 1.888.392.3655
Mount Royal University, 4825 Mount Royal Gate SW, Calgary AB T3E 6K6

Customize this program for your organization through our Corporate Training department.