Social Media for Business

Social Media for Business Certificate of Completion

Classroom and Online

Social media tools have created a two-way conversation between customers and marketers that organizations of all sizes can use to reach their target audiences. In only a few hours per week and little or no financial investment, become an active, collaborative social media contributor, and drive results in line with your business objectives.

By exploring real world situations and current case studies, students will learn the principles of social media, the fundamentals of branding and building online communities, as well as how to execute and measure the success of a social media strategy.

Check out a real-life success story!

During the final project for the Social Media for Business Extension Certificate, Jemma Young was paired with Hockey Canada.

" I was able to showcase some of my skills and build some relationships there," she says.

Jemma proved that she was capable and scored her current position: Manager of Social Media with Hockey Canada.

Read the full story here and get started on polishing your social media skills by registering for one of our courses today!

ce_blog_hockeyCanada_player-497x753 ce_blog_hockeyCanada_badge-800x800

 

  • Prepare for a career in social media or marketing
  • Gain skills and knowledge for your social media responsibilities
  • Earn a recognized credential

Program Format

  • Complete the 4 required courses (51 hours)
  • Can be completed within 1 semester up to a maximum of 3 years

Program Requirements

  • You must have strong computer and file management skills.
  • You must be comfortable working in a Windows environment.
  • Although you do not need special software, you must have access to a computer for occasional out-of-class work
*SOCIAL MEDIA FOR BUSINESS COURSE SCHEDULE

Required Courses
Fall
(Sept.-Dec)
Winter
(Jan.-Apr.)
Spring
(May-Jun.)
Foundations of Social Media for Business CL & OL
CL & OL​​
​CL​ or OL
Social Media Strategy CL & OL
CL & OL​
Online Community Engagement CL & ON
​CL & OL​
Social Media Analytics and Optimization CL & ON
CL & OL
CL=Classroom-based; OL=Online (Choose one or the other for each course.)
*The above schedule is subject to change. Courses start on various dates within each semester. Classroom delivery of courses unavailable until further notice due to COVID-19.
Fall schedule and registration available in June. Winter schedule and registration available in November. Spring/Summer schedule and registration available in March.

Foundations of Social Media for Business
Analyze the role of social media in business and explore the power of these tools to build relationships with your customers.

Subject (for registration) : Computers- Specialty Programs

Subject code: XCSP 10017 12 Hours. Fee: $399
CRN 90260
Online Sept. 21 - Oct. 18

Social Media Strategy
Learn to create a practical and effective social media strategy. Develop social media objectives, advanced target market profiles, engagement maps and several content development frameworks. This approach is effective regardless of the channels used.

Subject (f or registration): Computers- Specialty Programs

Subject code: XCSP 10018 15 Hours. Fee: $429
CRN 90261 Online Oct. 13 - Nov. 8

 

Online Community Engagement
Use online communities to deepen customer trust and loyalty, increase employee engagement, manage brand reputation and stimulate marketing.

Subject (for registration) : Computers- Specialty Programs

Subject code: XCSP 10019 12 Hours. Fee: $399 Choose 1 CRN below
CRN 70254 Online June 29 - July 26
CRN 90661 Online Nov. 2 - 29

 

Social Media Analytics and Optimization
Gain practical experience with tools to measure the awareness, attention, reach and influence of your brand using social media.
It is recommended that students taking this course have a basic understanding of social media.

Subject (for registration) : Computers- Specialty Programs

Subject code: XCSP 10020 12 Hours. Fee: $399 Choose 1 CRN below
CRN 70255 Online July 27 - Aug. 23
CRN 90662 Online Nov. 16 - Dec. 13

 

Karen Richards CE Bio - Marketing - Karen Richards
As the Word of Mouth Marketing Strategist at Mount Royal University, Karen combines marketing, grassroots community initiatives, a love of brand, technology and social media to ensure she, and the university, are always ahead of the curve. Karen's passion is embracing and creatively implementing word of mouth marketing principles to meet business goals while cultivating a loyal community in person and online that help spread the good word about MRU.

Karen holds a Bachelor degree in Psychology from the University of Calgary, is an active member of the international Word of Mouth Marketing Association, presenter and workshop facilitator and is personally very active in the Calgary community using social media to create unique events and connect people with businesses, charities and each other.


CE Bio - Communications - GarrettChris Garrett
Chris Garrett is the Chief Digital Officer for Copyblogger Media, and is the co-author of several books, including Problogger with Darren Rowse. He has more than 22 years of professional internet consulting, direct marketing, advertising, and web development experience, working with global brands such as Toshiba, Durex, Heinz, Procter & Gamble, and Coca-Cola.

Before joining Copyblogger full time, Chris ran a successful consulting business for 8 years. As well as teaching at MRU, Chris speaks at conferences and organizations around the world on the topics of online business, web development and content marketing.


Instructor Bio - David Howse - Change ManagementDavid Howse
David administered the world's largest Facebook Group for marketers (Marketing 2.0) in 2007.

Originating in Lethbridge, Alberta, he established David Howse Marketing, a one-man operation that grew its client base by gaining the trust of local businesses. In the fall of 2015, his company merged with Salmon Dev Studios Inc. a specialized I. T. company to form Matterhorn Business Solutions Inc.

David manages and executes marketing strategies for several prominent Calgary businesses in a range of sectors. Clients include Borger Group of Companies, Waterford Station Land Development, and Q Haute Cuisine. For more details, visit www.davidhowse.com.

David has a marketing diploma from College of the North Atlantic and a management degree from the University of Lethbridge.


Lizzie MacNeill ce_img_lizzie
Lizzie MacNeill leads partnerships, social media and PR for later.com, an Instagram marketing platform with over 2 million users. Before joining Later, Lizzie led social media and communications teams across Canada in the non-profit and retail sectors to help brands grow and monetize their online audience. She was the former social media manager at Hockey Canada and Saje Natural Wellness.

Lizzie is an alumni of Mount Royal, completing the first two years of her Bachelor of Communications - Public Relations program at the institution before transferring to Royal Roads University in Victoria, B.C. to complete her Bachelor of Professional Communications with an emphasis on social media.


Kat Macaulay
As an early adopter of social media, Kat is a "pioneer" of the new rules of marketing and public relations. She was named an entrepreneur to watch by Inc. Magazine, and her work has been featured in publications both nationally and internationally.

Kat is known for making difficult topics easier to understand and more entertaining. She's worked with some of the world's largest brands and counseled dozens of senior leaders, helping them navigate and leverage social media in ways that matter.

Last December she founded the Facebook Live show "Social Media Questions with Kat" where she responds to social media and digital marketing questions from marketers, business owners and entrepreneurs.

Kat holds a degree from Mount Allison University in History and Political Science, as well as an Advanced Diploma in Public Relations from NSCC. But her social media education began in 2005 when she accepted an invitation to Facebook and continues today.

When Kat isn't busy teaching, she's planning her retirement to Cape Breton.

You can find Kat at www.takcam.com and on Facebook www.facebook.com/therealtakcam


Nancy Smith
Nancy Smith loves to help businesses understand and develop strategies for social media. As an early adopter and avid social media user, it has been a natural transition for her to apply knowledge from her marketing career to assist brands such as Travel Alberta, SportChek, and Samsung.

As a passionate advocate for social media, Nancy has been an instructor at Mount Royal University since 2015 in the Social Media and Marketing and Strategic Communications programs. Nancy is also an acclaimed speaker, with more than 10 years of experience providing workshops and sessions at large-scale conferences dealing with issues related to social media.

As the mother of a teen, Nancy can also relate to the challenges parents face in today's digital world. Realizing that there was a gap in the information available for generating positive discussions, she has recently launched SocialCitizens.ca as a resource for parents in order to provide the practical advice that parents were looking for-and that kids needed. She enjoys helping adults learn about the positive aspects of social media and working with kids on how they can be responsible social citizens in a rapidly changing global environment. She is an author of a book, Social Citizens: A Positive Approach to Social Media & Parenting in a Digital World.


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Contact us

For information about the certificate program and workshops:
cebusiness@mtroyal.ca
403.440.6861 or 1.888.392.3655
Mount Royal University, 4825 Mount Royal Gate SW, Calgary AB T3E 6K6

Customize this program for your organization through our Corporate Training department.