Digital Media Marketing Extension Certificate

Classroom and Online

 

 

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Questions?

403.440.6861 or 1.888.392.3655
cebusiness@mtroyal.ca 

 

The innovative Digital Media Marketing Extension Certificate offers practical, hands-on exposure to digital and social media tools, tactics and strategies. Developed and taught by industry experts, this certificate provides you with current, in-demand digital marketing knowledge and skills that meet your organization’s marketing goals.

Develop a strong, effective, clearly defined brand, giving it a distinct identity in a competitive marketplace. Learn to strategically create, adapt and curate compelling content to engage target audiences on your website and on social media platforms such as Facebook, Instagram, Twitter and YouTube. Supplement your organic digital marketing efforts with paid social media and Google ad campaigns.  Learn how to enhance your organization’s website to improve search results via search engine optimization (SEO).

The program also covers more general communications principles and practices — including how to manage crises. You will explore how to measure the performance of your digital marketing and communications efforts by identifying and monitoring important digital media metrics and key performance indicators.

Benefits

  • Build knowledge and skills in digital and social media marketing and communications
  • Earn a recognized credential to increase your career prospects
  • Prepare for a career as a digital marketing specialist, social media strategist or marketing coordinator

Program format

  • Complete the 8 required courses (126 hours)
  • Can be completed within 2 semesters up to a maximum of 3 years
  • The listed course hours indicate the estimated time to review the online learning units. Your actual time spent completing assignments may vary.