Digital Media Marketing

Digital Media Marketing Extension Certificate

  

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Questions?

403.440.6861 or 1.888.392.3655
cebusiness@mtroyal.ca 

Digital media marketing is the use of digital channels, like social media, to strategically advertise and communicate with target audiences. It includes many stages, from strategy and content creation to delivery, performance monitoring and reporting.

Our innovative Digital Media Marketing Certificate teaches you current, in-demand marketing skills for the online world. In eight courses created and led by industry experts, you gain the tools, tactics and strategies to reach your target audience, and meet marketing goals through digital and social media channels. The program also covers general communications principles and practices, including how to manage crises.

Learn how to develop a strong, effective and clearly defined brand so your business stands out in a competitive marketplace. Create, adapt and curate compelling content that effectively tells your story. Strategically engage target audiences on your website and social media platforms such as Facebook, Instagram, Twitter and YouTube.

Through these online courses, you gain valuable skills, including how to supplement organic digital marketing efforts with paid social media and Google ad campaigns. Hands-on learning means you can enhance your organization’s website to improve search results via search engine optimization (SEO). Learn to measure digital marketing and communication performance using important digital media metrics and key performance indicators that show — or improve — a return on investment.

Benefits

  • Build knowledge and skills in digital and social media marketing and communications
  • Earn a recognized credential to increase your career prospects
  • Prepare for a career as a digital marketing specialist, social media strategist or marketing coordinator

 

Program format

  • Complete the 8 required courses (126 hours)
  • Can be completed within 2 semesters up to a maximum of 3 years
  • The listed course hours indicate the estimated time to review the online learning units. Your actual time spent completing assignments may vary.

 

For information about this program:
cebusiness@mtroyal.ca
403.440.6861 or 1.888.392.3655
Mount Royal University, 4825 Mount Royal Gate SW, Calgary AB T3E 6K6

Customize this program for your organization through our Corporate Training unit.