Public Relations and Communications Management

Public Relations and Communications Management Extension Certificate

A professional works on a tablet while several people work in the background

 

 

 

Special savings

Register for all courses at once and save 10%. Call 403.440.3833 to register today.*

Program questions?

403.440.6861 or 1.888.392.3655
cebusiness@mtroyal.ca

Public relations and communications management involves understanding and managing how information is spread between an organization and its audience.

Public relations and communications professionals are in high demand across business sectors, including corporations, government, non-profits, charitable organizations and PR agencies. Get the public relation skills to enhance your current work or volunteer commitments, or enter into a new career with our updated Public Relations and Communications Management Extension Certificate.

Explore new and relevant information about this evolving industry, guided by experienced PR professionals who share their real-world knowledge. Learn PR strategies and skills to successfully design, implement and evaluate communication projects in any organization.

Learn to harness the power of digital media and communication, including the application of analytics and the use of big data and artificial intelligence. Develop and apply your grammar and writing skills in crafting materials such as news releases, public service announcements (PSAs), speeches, web communications and more.

Discover how to create, build and maintain organizational relationships and reputations. Review social media strategies for public relations and communication management. Gain valuable direction and guidance on preparing for and navigating your organization through crisis communications situations.

*Special savings discount for registering in all courses in a program at once cannot be applied or adjusted after the start of the first course.

Benefits

  • Gain in-demand skills and knowledge tailored to today's public relations and communication marketplace
  • Enhance your career prospects
  • Earn a recognized credential
  • Learn from experienced public relations professionals

 

Program format

  • Complete the 5 required courses (105 hours)
  • Can be completed in one semester up to a maximum of 2 years

 

Live, Online Classes

Live, Online Class Requirements: You will use Google Suite (Google Classroom, Google Meet) to participate in this live, online class. You will need to access the class using your Mt. Royal credentials, through a laptop or desktop computer that has a functional webcam and microphone. A stable, reliable Internet connection is required.

 

Contact us

For information about this program:
cebusiness@mtroyal.ca
403.440.6861 or 1.888.392.3655
Mount Royal University, 4825 Mount Royal Gate SW, Calgary AB T3E 6K6

Customize this program for your organization through our Corporate Training unit.