NEW! Public Relations and Communications Management Extension Certificate
Live, Online Classes
Public relations and communications management professionals require highly developed skills to create, build and maintain relationships and organizational reputations for corporations, businesses, government, non-profit and charitable organizations. This new certificate is ideal for those requiring practical public relations skills to enhance their employment or volunteer commitments, as well as those considering a career change.
This program extensively explores new and relevant subject matter in the evolving PR industry, with an emphasis on harnessing the power of digital communication. Learning from experienced professionals provides students with the relevant information and skills to successfully design, implement and evaluate public relations projects in any organization.
Fall 2020 program update: Live, Online Classes |
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For Fall 2020, these courses will be offered in live, online classes. Live, Online Class Requirements: You will use Google Suite (Google Classroom, Google Meets) to participate in this live, online class. You will need to access the class through a laptop or desktop computer that has a functional webcam and microphone. A reliable Internet connection is required. Google Chrome browser is recommended for best results. |
- Gain in-demand skills and knowledge tailored to today's public relations and communication marketplace
- Enhance your career prospects
- Earn a recognized credential
- Complete the 5 required courses (105 hours)
- Can be completed in one semester up to a maximum of 2 years
| PUBLIC RELATIONS AND COMMUNICATIONS MANAGEMENT SCHEDULE |
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Required Courses |
Fall (Sept. - Dec.) |
Winter (Jan. - Apr.) |
| Fundamentals of Public Relations and Communications Management | OL |
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| Applied Writing and Editing for Public Relations | OL | |
| Communication Research, Evaluation and Analytics | OL |
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| Business Basics for the PR Practitioner | OL | |
| Social Media Strategies and Crisis Communications | OL | OL |
| The above schedule is subject to change. Courses start on various dates within each semester. * Classroom delivery of courses unavailable until further notice due to COVID-19 | |||
| Fall schedule and registration available in June. Winter schedule and registration available in November. Spring/Summer schedule and registration available in March. |
Required Courses
Fundamentals of Public Relations and Communications Management
This course provides the fundamentals of public relations and communication management as practiced by working professionals. The student will develop an understanding of how public relations builds relationships, how it is professionally planned, and how it is practiced in an ethical manner.
Note: This is the first course in the certificate program. It is highly recommended that students take this course before taking any other course in the program as it provides foundational knowledge.
Subject (for registration): Basic Public Relations
| Subject code: XBPR 10100 | 21 hours Fee: $459 | Live, Online Class |
| CRN 90352 | 3 classes | Sept. 11, 12 & 19 | 9 a.m. - 5 p.m. | Fri., Sat., Sat. |
Applied Writing and Editing for Public Relations
As the writing course in the certificate program, this course will allow students to demonstrate and develop and apply grammar and writing skills in crafting common materials utilized by PR professional including, but not limited to, a news release, public service announcement (PSA), newsletter brochure, speeches, web communication and more.
Subject (for registration): Basic Public Relations
| Subject code: XBPR 10101 | 21 hours Fee: $459 | Live, Online Class |
| CRN 90371 | 3 classes | Dec. 4, 5 & 12 | 9 a.m. - 5 p.m. | Fri., Sat., Sat |
Communications Research, Evaluation and Analytics
In the third course, public relations and communications management professionals are called upon to demonstrate how much their work contributes to achieving business and organizational goals. This course identifies and explains methods, tools, and techniques used to evaluate and measure the impact of public relations programs. Topics discussed include the application of analytics and the use of big data and artificial intelligence for public relations, as well as critical thinking for measurement and evaluation.
Subject (for registration): Basic Public Relations
| Subject code: XBPR 10104 | 21 hours Fee: $459 | Live, Online Class |
| CRN 90699 | 3 classes | Oct. 16, 17 & 24 | 9 a.m. - 5 p.m. | Fri., Sat., Sat. |
Business Basics for the PR Practitioner
Successful public relations and communication management depend upon an understanding of business and the organization for whom the work is conducted. This course focuses on ways to assess and understand organizations and employees and how public relations and communication management can contribute to business success.
Subject (for registration): Basic Public Relations
| Subject code: XBPR 10102 | 21 hours Fee: $459 | Live, Online Class |
| CRN 90415 | 3 classes | Sept. 25, 26 & Oct. 3 | 9 a.m. - 5 p.m. | Fri., Sat., Sat. |
Social Media Strategies and Crisis Communication
Students will delve into social media strategies and determine how to utilize them as professionals. Social media used for business and organizations by public relations and communication management professionals is significantly different than personal use. Social media can also inflame online and offline issues into crisis situations. This course reviews social media strategies for public relations and communication management as well as providing direction and guidance on preparing for and navigating through crisis communications situations.
Subject (for registration): Basic Public Relations
| Course code XBPR 10103 | 21 hours Fee: $459 | Live, Online Class |
| CRN 90610 | 3 classes | Nov. 13, 14 & 21 | 9 a.m. - 5 p.m. | Fri., Sat., Sat. |
No textbook required. Course Materials will be provided to students on Blackboard, 3 days prior to class start. Students must bring a printed or digital copy of the course manual to class.
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Sheridan McVean, APR, MBA, FCPRS Sheridan McVean is an accomplished public relations, communications, and marketing professional, with more than 30 years of experience. He holds a Masters in Business Administration, a Bachelor of Arts, is accredited in public relations, and became a Fellow of the Canadian Public Relations Society in 2016. Sheridan currently leads professional certification on a national basis for the Canadian Public Relations Society. He has been teaching public relations and communication courses in the Mount Royal University degree program and for Continuing Education since 2011.
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Contact us
For information about this program:
cebusiness@mtroyal.ca
403.440.6861 or 1.888.392.3655
Mount Royal University, 4825 Mount Royal Gate SW, Calgary AB T3E 6K6
Customize this program for your organization through our Corporate Training unit.