Designing You

Designing YOU is a research initiative of the Institute that takes well understood design, entrepreneurship and product management principles that have been used on all of the products that we love and applies these concepts to designing “you”. It encourages students to view their university career as developing a product that they will launch when they graduate - that product being themselves. This will ensure that when they walk across the stage at their convocation, they have designed the Whole YOU that will not only be employable but will also put them on the path to success - however they personally define success.

The Designing YOU project has resulted in a book, nine discipline-specific career guides, a gallery of dozens of mission maps, and a podcast series, all available under the creative commons license.

To access the Designing YOU book and materials, go to