Curriculum & Courses

Bachelor of Business Administration - General Management Major

General Management major is designed to offer students flexibility in program design and transferability.

The foundation of the BBA in General Management includes 16 required core business courses, a total of 10 business-specific courses and/or elective courses, 10 General Education courses, and four elective courses, for a total of 40 courses over four years. Students pursuing a concentration will complete 10 specific courses as defined by the requirements for that concentration instead of the 10 business-specific/elective courses.

Core Courses

The 16 required core business courses in the BBA consist of the following:

  • ACCT 2121 - Financial Accounting Concepts
  • ACCT 3224 - Management Accounting I
  • ECON 1101 - Principles of Microeconomics
  • ECON 1103 - Principles of Macroeconomics
  • ENTR 4433 - Business Plan Development
  • FNCE 3227 - Introduction to Finance
  • HRES 2170 - Introduction to Human Resources
  • INBU 3301 - Global Business Environment
  • LSCM 3403 - Operations Management
  • MGMT 2262 - Statistics and Analytics for Business
  • MGMT 3210 - Business Communication Theory and Practice
  • MGMT 3230 - Business Law
  • MGMT 3276 - Organizational Behaviour
  • MGMT 5333 - Strategic Management
  • MKTG 2150 - Introduction to Marketing

One of

  • ENTR 2301 - Innovation and the Entrepreneurial Experience
  • MGMT 2130 - Management Principles and Practices
  • SINV 2201 - Introduction to Social Innovation


Additional Courses

  • 14 Elective courses or 4 Electives plus one concentration below

General Education Requirements

Ten courses must be completed to meet the General Education requirements to graduate with a Bachelor of Business Administration. 

  1. Four courses will be taken at the foundational level: one from each of the thematic clusters. 
  2. Three courses will be taken at the second tier: no more than one from each of the thematic clusters. One of these courses must be from the Numeracy and Scientific Literacy cluster.
  3. Three courses must be taken at the third tier, selected from at least two of the thematic clusters.


Students enrolled in the General Management major have the option to pursue a minor or to complete one of the two concentrations:

The concentration in Innovation and Entrepreneurship consists of 10 courses, seven of which are required courses and three of which are chosen from a list of options. This concentration also includes a Co-operative Education option.

Required seven courses:
COMP 1207 - Introduction to Digital Technologies
ENTR 3302 - Creativity for Entrepreneurial Practice
ENTR 3305 - The Art of the Pitch
ENTR 3350 - Spearheading and Navigating Product Launch
ENTR 3360 - How Technology Enables Innovation
ENTR 4420 - DNA of Buying, Selling and Business Development
ENTR 4343 - Growing the Enterprise

Three of the following option courses:

ENTR 3370 - Society, Innovation and Enterprise
ENTR 3730 - Special Topics in Innovation and Entrepreneurship
ENTR 4332 - Venture Launch
ENTR 4344 - Corporate Innovation and Entrepreneurship
LSCM 3407 - Business Negotiations/Project Management
SINV 3305 - Agents of Social Change
Any 3000-level MKTG course
Any 3000-level COMM course
The concentration in Social Innovation consists of 10 courses, eight of which are required courses and two of which are chosen from a list of options.

Required eight courses:
SINV 2205 - Social Innovation through Historical Case Study
SINV 3203 - Facilitating Social Innovation
SINV 3303 - Storytelling & Systems
SINV 3305 - Agents of Social Change
SINV 4401 - Civic Innovation
SINV 4402 - Human-Centred Design for Social Impact
SINV 5010 - Social Enterprising
SINV 5405 - Social Innovation Strategy and Action

Two of the following option courses:
ENTR 3370 - Society, Innovation and Enterprise
INTS 3331 - International Community Development: Indigenous and Global Perspectives
MGMT 4403 - Environmental Management & Sustainable Development
MGMT 4407 - Governance and Ethical Issues in Organizations
PLSC 1101 - Introduction to Government and Politics
PLSC 1123 - Canadian Political Issues
PLSC 2298 - Politics and the Media
SINV 3730 - Special Topics in Social Innovation
SLWK 2221 - Community Development