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Marketing

Bachelor of Business Administration - Marketing Major

For full course descriptions, use the online Academic Calendar.

The foundation of the BBA includes 16 required core business courses, 10 major courses, 10 General Education courses, and four electives, for a total of 40 courses over four years.


Core Courses

The 16 required core business courses in the BBA consist of the following:

  • ACCT 2121 - Financial Accounting Concepts
  • ACCT 3224 - Management Accounting I
  • ECON 1101 - Principles of Microeconomics
  • ECON 1103 - Principles of Macroeconomics
  • ENTR 4433 - Business Plan Development
  • FNCE 3227 - Introduction to Finance
  • HRES 2170 - Introduction to Human Resources
  • INBU 3301 - Global Business Environment
  • LSCM 3403 - Operations Management
  • MGMT 2262 - Business Statistics l
  • MGMT 3210 - Business Communication Theory and Practice
  • MGMT 3230 - Business Law
  • MGMT 3276 - Organizational Behaviour
  • MGMT 5333 - Strategic Management
  • MKTG 2150 - Introduction to Marketing


One of

  • ENTR 2301 - Innovation and the Entrepreneurial Experience
  • MGMT 2130 - Management Principles and Practices
  • SINV 2201 - Introduction to Social Innovation

Major Specific Courses

All BBA - Marketing major students must complete the following eight required courses as part of their major requirements.

  • MKTG 3150 - The Science of Persuasion
  • MKTG 3258 - Evidence-Based Marketing
  • MKTG 3450 - Marketing Design Literacy
  • MKTG 3458 - Managing Marketing Relationships
  • MKTG 3550 - Creating Brand Intelligence
  • MKTG 3558 - Navigating Marketing Trends
  • MKTG 4850 - Professional Brand Studio
  • MKTG 4858 - Marketing-Driven Strategy


Two of the following

All BBA - Marketing major students must complete two of the following option courses (exceptions require departmental approval).

  • ENTR 3302 - Creativity for Entrepreneurial Practice
  • INBU 3302 - International Marketing
  • MGMT 2275 - Creativity in the Workplace
  • MKTG 2299 - Directed Readings * or MKTG 3399 - Directed Readings *
  • MKTG 4150 - Buyer Behaviour
  • PUBR 1841 - Introduction to Public Relations
  • SINV 3303 - Storytelling & Systems
  • SINV 4402 - Human-Centred Design for Social Impact
  • SPCH 2001 - Introduction to Public Speaking


Note:
Students are strongly advised to consult an Advisor before choosing their Marketing major courses and electives.
* No more than one Directed Readings course in a single discipline can be used for graduation purposes.

Electives

  • Students must complete four electives courses.