Marketing is at the centre of navigating the dynamic world of brands, evolving stakeholder attitudes, new design trends and global economic shifts. With a Bachelor of Business Administration — Marketing, you will be at the forefront of learning how to blend insight, strategy, design literacy and brand intelligence to help bring extraordinary products, services and campaigns to the marketplace.
Mount Royal University is educating marketers who can spot market and consumer trends, design and implement integrated branding programs, create marketing plans that capitalize on market opportunities and apply emerging technologies.
Upon graduation, you may find careers in a variety of areas. As a marketing professional you may guide the strategic and creative direction of corporate brands in large organizations, find placement in some of Calgary’s stellar advertising agencies, or help build identities from the ground up for venture start-ups and not-for-profits. Mount Royal’s marketing program will prepare you to work in a variety of sectors including oil and gas, tourism, health care, retail services, manufacturing, nonprofit, agriculture and government.
Applying theory through practice To ensure our graduates are ready to take their place in the profession, marketing students are required to complete verified professional and volunteer experience linked to the learning outcomes of the degree. This experience not only puts newly learned skills to work, but also expands the student’s professional network and builds confidence. Marketing students have the flexibility to identify and choose the experiences that align with both their professional and personal goals. Note that all professional and volunteer experiences will be subject to verification through a student’s professional portfolio. For additional information, please review the minimum professional and volunteer experience requirements with the department chair.