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Curriculum & Courses

Curriculum & Courses

 

For full course descriptions, use the online Academic Calendar.

Below is the list of courses required to complete the Business Administration - Marketing, Post Bachelor's Certificate.


Core Requirements

  • MKTG 2150 - Introduction to Marketing
  • MKTG 3150 - The Science of Persuasion
  • MKTG 3258 - Evidence-Based Marketing


Approved Options

Students must take any five of the following courses.

  • ENTR 2301 - Innovation and the Entrepreneurial Experience
  • ENTR 3302 - Creativity for Entrepreneurial Practice
  • INBU 3302 - International Marketing
  • MKTG 3450 - Marketing Design Literacy
  • MKTG 3458 - Managing Marketing Relationships
  • MKTG 3550 - Creating Brand Intelligence
  • MKTG 3558 - Navigating Marketing Trends
  • MKTG 4850 - Professional Brand Studio
  • MKTG 4858 - Marketing-Driven Strategy

Note

Prerequisites for these courses must be followed.

  • Students wishing to focus on creative marketing as part of their certificate are advised to take MKTG 3450, MKTG 3550, and MKTG 4850.
  • Students wishing to focus on strategic marketing as part of their certificate are advised to take MKTG 3458, MKTG 3558, and MKTG 4858.