Curriculum & Courses

Curriculum & Courses

 

For full course descriptions, use the online Academic Calendar.

Below is the list of courses required to complete the Bachelor of Communication — Public Relations major.

All of:

  • COMM 2500 - Introduction to Communication Studies
  • COMM 2501 - Media History and Contemporary Issues
  • COMM 4501 - Roles and Practices in Contemporary Communication
  • MKTG 2150 - Introduction to Marketing
  • PUBR 1841 - Introduction to Public Relations
  • PUBR 1845 - Interpersonal Communication
  • PUBR 1849 - Applied Writing I for Public Relations
  • PUBR 2803 - Applied Visual Communication for Public Relations
  • PUBR 2845 - Financial Public Relations
  • PUBR 2849 - Applied Writing II for Public Relations
  • PUBR 3841 - Media Relations
  • PUBR 3843 - Communication and Organizational Culture
  • PUBR 3847 - Public Relations Management
  • PUBR 3851 - Computer Mediated Communication
  • PUBR 3855 - Research Methods for Public Relations
  • PUBR 3860 - Government Public Relations
  • PUBR 3865 - Strategic Social Media for Public Relations
  • PUBR 4847 - Intercultural and International Public Relations
  • PUBR 4851 - Issues and Ethics in Public Relations
  • PUBR 4860 - Issue Management, Risk and Crisis Communication


One of the following:

  • COMM 3500 - Media, Culture and Communication Theory
  • INFO 3670 - Project and Content Management
  • PUBR 3890 - Special Topics in Public Relations


One of the following:

  • PUBR 4841 - Strategic Communication Planning
  • PUBR 4845 - Investor Relations
  • PUBR 4849 - Fund Development and Corporate Philanthropy


Zero-credit program elements:

  • PUBR 4890 - Public Relations Workplace Issues and Preparation Seminar
  • PUBR 4891 - Public Relations Work Experience I *(non-credit required)
  • PUBR 4892 - Public Relations Work Experience II *(non-credit required)

*All courses three credits except zero-credit courses PUBR 4890, PUBR 4891 and PUBR 4892.

In addition to the courses listed above Public Relations students require 10 General Education courses and six electives.