Curriculum & Courses
Below is the list of courses required to complete the Bachelor of Communication - Public Relations major.
Curriculum
- COMM 2500 - Introduction to Communication Studies
- COMM 2501 - Media History and Contemporary Issues
- COMM 3500 - Media, Culture and Communication Theory
- COMM 4501 - Roles and Practices in Contemporary Communications
- MKTG 2150 - Introduction to Marketing
- PUBR 1841 - Introduction to Public Relations
- PUBR 1845 - Interpersonal Communications
- PUBR 1849 - Applied Writing I for Public Relations
- PUBR 2803 - Applied Visual Communication for Public Relations
- PUBR 2845 - Financial Public Relations
- PUBR 2849 - Applied Writing II for Public Relations
- PUBR 3841 - Media Relations
- PUBR 3843 - Communication and Organizational Culture
- PUBR 3847 - Public Relations Management
- PUBR 3851 - Computer-Mediated Communication
- PUBR 3855 - Research Methods for Public Relations
- PUBR 3860 - Government Public Relations
- PUBR 3865 - Strategic Social Media for Public Relations
- PUBR 4847 - International and Intercultural Public Relations
- PUBR 4841 - Strategic Communication Planning
- PUBR 4851 - Issues and Ethics in Public Relations
- PUBR 4860 - Issues Management, Risk and Crisis Communication
One of
- INFO 3670 - Project and Content Management
- PUBR 3867 - The Canadian Energy Industry, CSR and Sustainability PR
- PUBR 3890 - Special Topics in Public Relations
One of
- PUBR 4845 - Investor Relations
- PUBR 4849 - Fund Development and Corporate Philanthropy
Zero-credit program elements
- PUBR 4890 - Public Relations Workplace Issues and Preparation Seminar*
- PUBR 4891 - Public Relations Work Experience I *
*All courses three credits except zero-credit courses PUBR 4890 and PUBR 4891.
Electives
- Six electives
General Education Requirements
Ten courses must be completed to meet the General Education requirements to graduate with a Bachelor of Communication - Public Relations.
- Four courses will be taken at the foundational level: one from each of the thematic clusters.
- Three courses will be taken at the second tier: no more than one from each of the thematic clusters. One of these courses must be from the Numeracy and Scientific Literacy cluster.
- Three courses must be taken at the third tier, selected from at least two of the thematic clusters.