Community Investment Professional Extension Certificate NEW!
Community investment (CI) is a key business function for corporate Canada. An effective CI strategy aligns with a corporation’s business goals and positively contributes to the communities in which it operates.
When well designed and executed, a company’s CI strategy will effectively and efficiently promote its brand, inspire its employees and enhance the community. Community investment provides leadership, funding and resources to address social issues, environmental sustainability and cultural vitality.
- Prepare for a career in the community sector
- Learn to facilitate community prosperity through creative thinking and strategic actions
- Provide leadership, funding and resources to address social issues, environmental sustainability and/or cultural vitality
- Fill knowledge gaps in your community job or volunteer responsibilities
- Complete the 4 required courses plus 1 optional course (75 hours)
- Can be completed within 1 year up to a maximum of 3 years
The Meaning and Purpose of Community Investment
Be introduced to the tools and processes to manage successful and effective community investment programs. Gain a broad overview of how community investment fits with related functions such as corporate social responsibility, sustainability and shared values.
|Subject code: XNPC 20103||15 Hours. Fee: $319|| Next offered Fall 2016|
The Community Sector Landscape: Building Effective Partnerships
Explore the diverse landscape of Canada’s nonprofit and charitable organizations serving a range of issues important to Canadian society. Understand the potential for corporations and businesses to engage and invest in nonprofits in ways that are meaningful and reflective of best practice in corporate social responsibility and community investment.
|Subject code: XNPC 20102||15 Hours. Fee: $319||Next offered Fall 2016|
Designing a Community Investment Strategy
Learn how to evaluate business models and identify stages of community investment that explore design thinking, shared value and collaborative efforts. Identify strategies to address complex social issues and develop a framework for a CI program that will meet the objectives of multiple stakeholders.
|Subject code: XNPC 20100||15 Hours. Fee: $319||Next offered Fall 2016|
Implementing a Community Investment Strategy
Gain a comprehensive overview of the theories and management tools necessary to implement community investment strategies in your organization. Develop the knowledge and management skills for dealing with complex organizational structures, varying stakeholder needs and changing landscapes. Enhance your personal CI insight, develop organizational strategies for implementing CI strategy, evaluate relevant tools, and manage for national and global contexts.
|Subject code: XNPC 20101||15 Hours. Fee: $319||Next offered Fall 2016|
Program Planning and Evaluation for the Nonprofit Sector
Explore program planning and assessment principles currently used in the nonprofit sector. Create a plan for a new program from the research stage through evaluation.
Textbook (Required): Field Guide to Nonprofit Program Design, Marketing and Evaluation, approx. $45+GST at the BookStore.
|Subject code: XNPC 20012||15 Hours. Fee: $319||Next offered Fall 2016|
Marketing and Strategic Communications
Be introduced to contemporary marketing and strategic communication fundamentals. Examine key principles and concepts, and understand emerging tools and trends. Investigate the evolving role of today’s marketing professional. Topics include marketing strategy, branding, customer experience, digital and social media, content marketing, and Integrated Marketing Communications (IMC).
|Subject code: XMKT 20006||15 Hours. Fee: $399|
Ethical Issues in the Nonprofit Sector
Explore various ways to approach ethical issues and develop ethics-based decision making tactics that can be applied to a nonprofit organization, helping to ensure its long-term success.
|Subject code: XNPC 20013||15 Hours. Fee: $319||Next offered Fall 2016|
Professional Business Presentations
Meet your personal and professional goals by acquiring tools and techniques for great presentations in this interactive course. More than simply public speaking, a business presentation calls upon your ability to work with ideas, audiovisual support, varied venues and diverse audiences to communicate a powerful and effective business message. Subject code: XVCO 10010.
|Subject code: XVCO 10010||15 Hours. Fee: $399||Next offered Fall 2016|
Negotiating with Integrity
Examine the concepts of negotiating with integrity and consider its application in the business community. Be introduced to the four-stage model of negotiation. (Note: This course is also a required course in the Managing Conflict in Today's Workplace Certificate of Completion)
|Subject code: XCFR 20004||15 Hours. Fee: $355|
Effective Facilitation for Managers and Leaders
In today’s organizations, effective facilitation skills are essential. Explore techniques and strategies to manage meetings and work sessions that are productive and reach desired outcomes. Gain insight into the role of the facilitator to identify objectives, manage participation and conflict, build trust and rapport, and develop action plans. Subject code: XMGD 10046
|Subject code: XMGD 10046||15 Hours. Fee: $399||Next offered Fall 2016|
Introduction to Voluntarism in the Nonprofit Sector
Find out how to plan an effective volunteer program, motivate volunteers, provide meaningful volunteer job development, and recruit, select and train volunteers. Subject code: XNPC 20011.
|Subject code: XNPC 20011||15 Hours. Fee: $319||Next offered Fall 2016|
Fund Development and Corporate Philanthropy
Fundraising should be mutually beneficial for both the nonprofit and private sectors. From the nonprofit perspective, discuss how to raise funds. On the corporate side, discuss how to create funding programs.
|Subject code: XNPC 20015||15 Hours. Fee: $319||Next offered Fall 2016|
Marketing and Public Relations in the Nonprofit Sector
Gain insight into marketing and public relations as they relate to the goals and objectives of nonprofit organizations. This course provides opportunities for networking and small group discussion, and you are expected to develop a marketing and public relations plan for a nonprofit organization.
|Subject code: XNPC 20007||15 Hours. Fee: $319|
|CRN 50151||Online||May 27 - June 30|
*Winter 2016 registration opens Nov. 9, 2015
For information about this program:
403.440.6013 or 1.888.392.3655
Mount Royal University, 4825 Mount Royal Gate SW, Calgary, AB T3E 6K6
Customize this program for your organization through our Corporate Training department.