Marketing and Strategic Communications Extension Certificate   NEW!

Required Courses | Optional Courses | Instructor Bios | Register | Contact Us

Gain practical, hands-on exposure to marketing strategies, tactics and best practices for the 21st century. Developed and taught by industry experts, this program provides you with current, in-demand knowledge and skills to inform strategic marketing decisions.

Target Audience

  • Individuals currently working in marketing and communications who wish to advance their career opportunities and obtain a recognized credential
  • Communications professionals who want would to focus on the marketing field
  • Individuals who seek entry into the field of marketing and communications
  • Professionals, managers and decision makers whose role includes responsibility for marketing and communications

Some Career Possibilities

  • Marketing and social media coordinator
  • Marketing analyst / manager
  • Communication strategist / manager
  • Brand / product manager
  • Media buyer
  • Marketing project manager
  • Account executive
  • Client relationship manager
  • Content strategist / developer

Earning Your Extension Certificate
Completion the 7 required courses plus a minimum of 45 hours of optional courses. Total: 150 hours.

Program Completion
May be completed within 2 semesters but must be completed within 3 years.

Required Courses

Foundations of Social Media for Business
Analyze the role of social media in business and explore the power of these tools to build relationships with your customers.

Subject code: XCSP 1001715 Hours. Fee: $399 
CRN 905185 classesSept. 9-236-9 p.m.Tue., Thu.

Marketing and Strategic Communications
Be introduced to contemporary marketing and strategic communication fundamentals. Examine key principles and concepts, and understand emerging tools and trends. Investigate the evolving role of today’s marketing professional. Topics include marketing strategy, branding, customer experience, digital and social media, content marketing, and Integrated Marketing Communications (IMC).

Subject code: XMKT 2000615 Hours. Fee: $399 
CRN 910765 classesSept. 22-Oct. 66-9 p.m.Mon., Wed.

Brand Strategy
Developing and marketing a brand has become increasingly complex. Explore key strategies and steps for defining, building and managing a strong brand. Using case studies and practical real-world exercises examine characteristics of great brands, and learn to develop and execute a brand strategy.

Subject code: XMKT 2000515 Hours. Fee: $399 
CRN 910775 classesOct. 9-236-9 p.m.Tue., Thu.

Integrated Marketing Communications (IMC)
Developing a strategic Integrated Marketing and Communication (IMC) plan is critical to building a brand, creating relationships, reaching target markets, and being able to measure and evaluate results. Understand the key components of Integrated Marketing Communications, including researching, planning, organizing, budgeting, managing and evaluating marketing communication plans. 

Subject code: XMKT 2000415 Hours. Fee: $399 
CRN 910785 classesOct. 28-Nov. 136-9 p.m.Tue., Thu.

Digital Marketing Research
Explore various online research methods and tools for gathering and analyzing data to support marketing plans. Understand consumer needs, behaviour and trends, and learn to align research objectives with business goals. Practical learning techniques include keyword search, blogs, online surveys, customer profiling and database research.
Recommended: Marketing and Strategic Communications

Subject code: XMKT 2000215 Hours. Fee: $399Not offered this semester.

Word-of-Mouth Marketing (WOMM)
Companies that garner positive word of mouth have a competitive advantage over those that don’t. Marketing strength lies with customers who choose to share engaging content with friends, family and even strangers. Through case studies, examine powerful brands and companies that have grown via word of mouth.
Recommended: Marketing and Strategic Communications

Subject code: XMKT 2000315 Hours. Fee: $399 
CRN 910795 classesNov. 18-Dec. 26-9 p.m.Tue., Thu.

Content Marketing Strategy
Promote brand awareness and build loyal communities by creating compelling content, sharing powerful stories and engaging in meaningful conversations. Develop a strategic content marketing strategy and create effective content for various channels, including print and web, blogs, online seminars and videos, infographics, and e-mail.
Recommended: Marketing and Strategic Communications

Subject code: XMKT 2000115 Hours. Fee: $399Not offered this semester.

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Optional Courses

Choose a minimum of 45 hours of courses from other programs.

PUBLIC RELATIONS:

PROFESSIONAL EDITING:

SOCIAL MEDIA FOR BUSINESS:

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You may also be interested in these other Continuing Education programs:

Register
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403.440.3833 or 1.877.287.8001

Contact Us
cetech@mtroyal.ca
403.440.7794 or 1.888.392.3655
Mount Royal University, 4825 Mount Royal Gate SW, Calgary AB   T3E 6K6

Did you know?
This program can be customized for your organization through our Corporate Training department.

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