Certified Marketing Specialist

Industry Designation
Website: http://www.the-cma.org
For information and to apply: 416.644.3758 or toll-free 1.800.267.8805, ext. 257
E-mail: certificates@the-cma.org or vgibson@the-cma.org
Location: All classes are held at Lincoln Park Campus, Mount Royal University

CERTIFIED MARKETING SPECIALIST SCHEDULE

	Winter'10 (Jan.-April)	Spring'10 (May-June)	Fall'10 (Sept.-Dec.)
E-Marketing Certificate	•
Integrated Branding Certificate			•
Advertising & Media Certificate
Direct Marketing Certificate
Marketing Math Seminar
The above schedule is subject to change. Courses start on various dates within each semester.

The Canadian Marketing Association and Mount Royal University Continuing Education have joined together to offer in-class instruction of the CMA Professional Marketing Certificate courses.

The Canadian Marketing Association has established an industry designation for marketing professionals - Certified Marketing Specialist. To be awarded this designation, marketers need to successfully complete the following CMA certificate courses.

Required for the designation:

Advertising & Media course
Direct Marketing course
Integrated Branding course
Marketing Math seminar

Plus one of the following additional courses

E-Marketing
Customer Insight through Research & Analytics
Promotions

The suggested time frame for completion of all of the requirements is two years.

Certificate Courses

E-Marketing Certificate
E-marketing skills are essential for marketers looking to expand their professional scope. The E-Marketing Certificate presents the newest trends and best practices of this evolving discipline. By enrolling in this in-depth and empowering course, your career will benefit for years to come. E-Marketing is attracting the kind of individuals that are seeking thorough and comprehensive training with practical hands-on experience - the kind that will enrich their growing knowledge base. This course qualifies towards the CMS Certified Marketing Specialist designation (see above for details).

Note: This course is designed for someone with one to five years of marketing experience. There is an attendance requirement in this course. The team presentation class and the final exam are mandatory. All coursework must be completed in the required time frame. Coursework includes team assignments and a three-hour written final examination (written online). Students must achieve a final overall mark of 60% and obtain a minimum mark of 50% on the final examination in order to qualify for a certificate pass. This course has a 99% success (graduation) rate.

36 Hours
Subject code: XMKT 10001

CMA Member Fee: $1,895+GST
Non-Member Fee: $2,435+GST
Group discounts are also available.

12 classes

March 31-June 16

6:30-9:30 p.m.

Wed.

Integrated Branding Certificate
This course is designed to help marketing professionals enhance their ability to understand and manage key elements of a strong brand strategy and develop and execute a successful brand plan. In a marketplace that is becoming more and more tied to the power of the brand, developing strong competitive differentiation is key. Learn to design and implement both strategic and tactical integrated branding programs that will increase the value of your organization’s brand and business.

Note: Registrants must have at least three years of marketing experience to enrol in this course. There is an attendance requirement in this course. The team presentation class and the final exam are mandatory. All coursework must be completed in the required time frame. Coursework includes team assignments and a three-hour written final examination. Students must achieve a final overall mark of 60% and obtain a minimum mark of 50% on the final examination in order to qualify for a certificate pass. This course has a 99% success (graduation) rate.

Subject code: XMKT 10001

This course will be offered in Fall 2010.

Apply and register through the Canadian Marketing Association. See contact information above.