Esports Management Extension Certificate
Turn a passion for gaming into a career with our Esports Management Extension Certificate, offered in partnership with the Continuing Education Division of the University of California Irvine. As business opportunities flourish, the $1-billion-plus esports industry is creating global demand for professionals with the right mix of training, passion and knowledge.
This certificate positions you to play a role in this exciting, developing industry. You’ll gain practical communications and project management skills tailored to planning and executing an esport event. Explore the structures of an esports organization to gain an understanding of the industry and operations.
In addition to those new to the industry, these courses benefit game developers, finance professionals, community managers, marketers and project managers.
Companies such as Nike, Adidas, and Under Armour are expected to compete for team jersey rights in the coming years and major telecom companies are acquiring gamer-centric programming providers. Also, innovations in video streaming capabilities have arrived just in time for gaming platforms and titles to capitalize on the value of their media rights.
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Benefits
- Gain an understanding of the history and community of esports
- Explore the key roles and responsibilities within an esports operation
- Develop effective communications geared towards fans and decision makers within the esports industry
- Create social media content that entices esports fan interaction
- Apply project management skills and tools to initiate, plan, execute, and close an esports live event
Program details
Format: Online
Live, online class requirements: Courses may include live online classes using Google Meet. All live online classes will be recorded and posted in Blackboard for those unable to participate.
Duration: Complete the 4 required courses (120 hours) within 3 years.
- Textbook: Required for the Esports Project Management: Live Events course: Project Management Institute, A Guide to the Project Management Body of Knowledge (PMBOK® Guide) - Sixth Edition available at the Cougars Campus Store . The store is closed to in-person sales and service until further notice. All course materials can be ordered online and staff are available to provide assistance.
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Students will be required to submit assignments electronically through Blackboard. To successfully complete courses in the program, students must have access to a computer and the Internet.
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Esports Management course schedule |
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Fall '20 |
Winter '21 |
Spring '21 |
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Overview of Esports |
ON |
ON |
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Effective Communication in Esports |
ON |
ON |
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Esports Project Management |
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ON |
ON |
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Esports Operations |
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ON |
ON |
ON - Online
Overview of Esports
This course introduces you to the roles and influences that game developers have in this growing global industry. Gain vantage points from developers, athletes, fans, sponsors and media. Understand the structure of an esports organization and how it builds a brand. Learn about esports jobs and how to get involved in the industry.
Subject (for registration) : Esports Management
| Subject code: XESM 10001 | 30 Hours. Fee: $899 | Choose one of the CRNs below |
| CRN 90712 | Online | Sept. 7 - Oct. 18 | ||
Effective Communication in Esports
Learn how to present effectively so you can make the next big esports move for your organization or yourself. In this hands-on course, students practice and hone all major types of communications. Learn how to apply effective strategies and presentation tactics to specific esports scenarios, taking into account different levels of knowledge and sophistication in this relatively new industry.
Subject (for registration): Esports Management
| Subject code: XESM 10002 | 30 Hours. Fee: $899 | Choose one of the CRNs below |
| CRN 90713 | Online | Oct. 26 - Dec. 6 | ||
Esports Project Management: Live Events
This course provides insights into what it takes to be a project manager in the emerging esports field. Learn essential components in the building, managing and closing of esports events and projects. Understand the techniques used to analyze and categorize risks that come with planning a project or event. Gain skills in managing stakeholders and learn how to distinguish expectations in relations to scheduled tasks and budgets. Network with your peers as you chart your career in the esports industry.
This course will be offered in the winter semester.
Esports Operations
Prepare to work and grow within an esports organization through a comprehensive understanding of organizational structure and common roles. Learn how departments work together to accomplish shared goals, and understand how to develop and execute promotions. Determine how to capitalize on funding opportunities, and track global esports issues and trends.
This course will be offered in the winter semester.