Building an Inclusive Brand

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Register now

Registration can be completed by calling 403.440.3833 or 1.888.392.3655.

Refer to CRN 90661.

Questions?

403.440.6861 or 1.888.392.3655
cebusiness@mtroyal.ca

In today's marketplace, a strong brand must be an inclusive brand. Brands and businesses are being held accountable more than ever — audiences want transparency and real-world accountability from businesses instead of performative posts online. 

Mount Royal University and The Diversity Institute at Ryerson University are reaching out to diverse groups, including newcomers to Canada, Indigenous populations, women and youth, with a new course on branding to support their entrepreneurial goals.

Proudly supported by HSBC Bank Canada, Building an Inclusive Brand is a free-of-charge, four-week online course that delves deeper into what it takes to build your own brand for marketing and communications. It runs from Sept. 27 to Oct. 22. There are limited spots available, so call to register today. 

The course includes a progressive Brand Building Work Plan that students can use to help develop their businesses' brand and marketing strategy, weekly discussion topics and guest speakers who are business owners from equity-deserving groups to talk about their experiences building a brand. 

In this course, you will: 

  • gain an understanding of the current landscape of diverse groups, social justice movements and how this impacts business marketing and communications
  • understand the difference between performative marketing and accountable marketing 
  • learn how to adapt and build a more inclusive brand through diversity and inclusion in your marketing and communications
  • learn how to create best practices and guidelines for diversity and inclusive marketing and communications
Topics include: strategic planning; on-brand content development and management; inclusive marketing; digital marketing and social media; paid advertising; influencer marketing; and word of mouth marketing.

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