Marketing & Events Skills

Marketing and Events Skills Certificate of Completion

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The Marketing and Events Skills Certificate of Completion is designed for students who are employed in a role where marketing and/or event planning is desired or required, but obtaining significant formal education is not necessary. 

This short, practical certificate includes an introduction to event planning, in addition to foundational courses in strategic marketing, social media and WordPress. By getting practical, hands-on training, students can continue to work and quickly help their organization’s marketing and event planning efforts.

  • Enhance your job skills that require event planning
  • Boost your techniques in marketing and social media
  • Acquire marketing and event planning skills and knowledge for career advancement
  • Complete 1 required course plus 2 optional courses (39 or 42 hours, depending on your choice of options)
  • Can be completed within 1 semester up to a maximum of 3 years

Required Courses

Introduction to Event Planning
Be introduced to the art and science of event management in this overview of the certificate program. Gain an overview of the event industry and its associations and designations. Discuss various types of events, the 5-phase approach to event planning and the core competencies of event planners.

Subject code: XEVT 10011 15 Hours. Fee: $259  Choose 1 of the CRN's below
CRN 30121OnlineJan. 15- Feb. 12  
CRN 300882 classesFeb. 23-248:30 a.m.- 5 p.m.Fri.,Sat.

 Optional Courses

Choose 2

Foundations of Social Media for Business
Analyze the role of social media in business and explore the power of these tools to build relationships with your customers.

Subject code: XCSP 10017 12 Hours. Fee: $389 Choose one of the CRNs below
CRN 30590 4 classes Jan. 30-Feb. 8 6-9 p.m. Tue.,Thu.
CRN 30645 4 classes Apr. 3-12 6-9 p.m. Tue.,Thu.

Marketing and Strategic Communications
Be introduced to contemporary marketing and strategic communication fundamentals. Examine key principles and concepts, and understand emerging tools and trends. Investigate the evolving role of today's marketing professional. Topics include marketing strategy, branding, customer experience, digital and social media, content marketing, and Integrated Marketing Communications (IMC).

Subject code: XMKT 20006 15 Hours. Fee: $419  
CRN 30381
5 classes Mar. 12-26 6-9 p.m. Mon.,Wed..

Introduction to WordPress
Begin to use the unique tools and capabilities of WordPress. Explore layout options and customize themes. Develop dynamic content using plugins and widgets. Learn how to maintain a WordPress site once it is set up.

Subject code: XCIW 10063 12 Hours. Fee: $239  
CRN 30749
2 classes Feb.24- Mar.3 9 a.m.-4 p.m. Sat.

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Contact us

For information about this program:
cebusiness@mtroyal.ca
403.440.6013 or 1.866.616.3606
Mount Royal University, 4825 Mount Royal Gate SW, Calgary AB T3E 6K6

Customize this program for your organization through our Corporate Training department.

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