Social Media for Business

Social Media for Business Extension Certificate

Classroom and Online

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Social media tools have created a two-way conversation between customers and marketers that organizations of all sizes can use to reach their target audiences. In only a few hours per week and little or no financial investment, become an active, collaborative social media contributor, and drive results in line with your business objectives.

By exploring real world situations and current case studies, students will learn the principles of social media, the fundamentals of branding and building online communities, as well as how to execute and measure the success of a social media strategy. In addition, students will have the opportunity to work interactively to create a hands-on social media plan for a local organization. 
 

Check out a real-life success story!

 During the final project for the Social Media for Business Extension Certificate, Jemma Young was paired with Hockey Canada.

"I was able to showcase some of my skills and build some relationships there,"  she says.

Jemma proved that she was capable and scored her current position: Manager of Social Media with Hockey Canada.

Read the full story here and get started on polishing your social media skills by registering for one of our courses today!

ce_blog_hockeyCanada_player-497x753 ce_blog_hockeyCanada_badge-800x800

 

  • Prepare for a career in social media or marketing
  • Gain skills and knowledge for your social media responsibilities
  • Earn a recognized credential

Program Format

  • Complete the 5 required courses (69 hours)
  • Can be completed within 1 semester up to a maximum of 3 years

Program Requirements

  • You must have strong computer and file management skills.
  • You must be comfortable working in a Windows environment.
  • Although you do not need special software, you must have access to a computer for occasional out-of-class work
SOCIAL MEDIA FOR BUSINESS SCHEDULE

Required Courses
Fall
(Sept.-Dec)
Winter
(Jan.-Apr.)
Spring
(May-Jun.)
Foundations of Social Media for Business  CL & OL
CL​​
​CL​
Social Media Strategy  CL & OL
CL​
 
Branding and Online Communities CL
​CL & OL​
 
Social Media Analytics and Optimization CL
CL & OL
 
Social Media Final Project CL
​CL
​OL​
 
CL=Classroom-based OL=Online (Choose one or the other for each course.) 
The above schedule is subject to change. Courses start on various dates within each semester.
Fall schedule and registration available in June. Winter schedule and registration available in November. Spring/Summer schedule and registration available in March.

 

Foundations of Social Media for Business
Analyze the role of social media in business and explore the power of these tools to build relationships with your customers.

Subject code: XCSP 10017 12 Hours. Fee: $389 Choose one of the CRNs below
CRN 30645 4 classes April 3 - 12 6 - 9 p.m. Tue., Thurs.
CRN 50378
Online April 30 - May 27    
CRN 50213 4 classes June 5 - 14 6 - 9 p.m. Tue., Thurs.

Social Media Strategy
Learn to create a practical and effective social media strategy. Develop social media objectives, advanced target market profiles, engagement maps and several content development frameworks. This approach is effective regardless of the channels used.  

Subject code: XCSP 10018 15 Hours. Fee: $419 Not offered this semester

Online Community Engagement (Previously: Branding and Online Communities)
Use online communities to deepen customer trust and loyalty, increase employee engagement, manage brand reputation and stimulate marketing.

Subject code: XCSP 10019 12 Hours. Fee: $389  Not offered this semester

Social Media Analytics and Optimization
Gain practical experience with tools to measure the awareness, attention, reach and influence of your brand using social media.

Subject code: XCSP 10020 12 Hours. Fee: $389  
CRN 30594
4 classes March 20 - 29 6 - 9 p.m. Tue., Thurs.
CRN 30681 Online March 12 - April 8    
CRN 50468
4 classes
June 19 - 28 6 - 9 p.m. Tue., Thurs.

Social Media Final Project    
Apply the knowledge you gained in all previous courses to address a marketing challenge for an organization.  If you attend the in-class version of the course, you will work in groups with fellow students to develop a comprehensive social media plan for a local, real-world non-profit organization.  If you register in the online version of the course, you will have the option to work individually or in a group, and you’ll be able to create a plan for your own business (real or hypothetical), the organization you work for, or for a non-profit of your choice.  (Please note that you will not be matched up with a non-profit in the online version of the course).
Prerequisite: Previous 4 Social Media for Business courses

Subject code: XCSP 10021 18 Hours. Fee: $459  
CRN 30837 6 classes April 5 - 24 6 - 9 p.m. Tue., Thurs.
CRN 50431 Online May 28 - June 24    
 

CE Bio - Social Media for Business - BarbaricErnest Barbaric
Ernest Barbaric is a trusted authority on digital and social media marketing. His work has been featured in Forbes, Canadian Business, USA Today, Financial Post, Mashable and Social Media Today, among others.

He works with leaders, entrepreneurs and marketing professionals to build online authority, increase qualified inbound traffic, improve conversions and develop brand awareness – all through digital marketing.

Ernest is one of the founders of the Social Media for Business program at Mount Royal University. He teaches the Social Media Strategy course and the Twitter for Business workshop. He is dedicated to providing a great classroom experience with real-life marketing examples and interactive discussions.

You can find Ernest at ernestbarbaric.com and twitter.com/ebarbaric


Ted Flittonce_img_Ted_Flitton
Ted Flitton is the principal of Base Reputation Management. He has almost twenty years’ experience as a journalist, corporate spokesperson and issues manager. He helps companies, non-profits and associations strengthen their practices, primarily in the disciplines of issues management, media relations and training, employee engagement and customer experience strategies. 

He has studied with the Reputation Institute, received a B.A. in political science from York University, completed the Canadian Securities Course and earned a diploma in Human Resources Management from Seneca College, among others. He regularly writes about reputation issues.


CE Bio - Marketing - Karen RichardsKaren Richards
As the Word of Mouth Marketing Strategist at Mount Royal University, Karen combines marketing, grassroots community initiatives, a love of brand, technology and social media to ensure she, and the university, are always ahead of the curve. Karen's passion is embracing and creatively implementing word of mouth marketing principles to meet business goals while cultivating a loyal community in person and online that help spread the good word about MRU.

Karen holds a Bachelor degree in Psychology from the University of Calgary, is an active member of the international Word of Mouth Marketing Association, presenter and workshop facilitator and is personally very active in the Calgary community using social media to create unique events and connect people with businesses, charities and each other.

  


CE Bio - Communications - GarrettChris Garrett
Chris Garrett is the Chief Digital Officer for Copyblogger Media, and is the co-author of several books, including Problogger with Darren Rowse. He has more than 22 years of professional internet consulting, direct marketing, advertising, and web development experience, working with global brands such as Toshiba, Durex, Heinz, Procter & Gamble, and Coca-Cola.

Before joining Copyblogger full time, Chris ran a successful consulting business for 8 years. As well as teaching at MRU, Chris speaks at conferences and organizations around the world on the topics of online business, web development and content marketing.

    


Instructor Bio - David Howse - Change ManagementDavid Howse
David administered the world’s largest Facebook Group for marketers (Marketing 2.0) in 2007.

Originating in Lethbridge, Alberta, he established David Howse Marketing, a one-man operation that grew its client base by gaining the trust of local businesses.  In the fall of 2015, his company merged with Salmon Dev Studios Inc. a specialized I. T. company to form Matterhorn Business Solutions Inc.

David manages and executes marketing strategies for several prominent Calgary businesses in a range of sectors.  Clients include Borger Group of Companies, Waterford Station Land Development, and Q Haute Cuisine. For more details, visit www.davidhowse.com.

David has a marketing diploma from College of the North Atlantic and a management degree from the University of Lethbridge.


Lizzie MacNeillce_img_lizzie
Lizzie MacNeill is a Team Canada alumni, having spent three years with Hockey Canada as the Manager, Social Media. She’s led digital and social media strategy at an international level including managing Hockey Canada’s digital presence through the Sochi 2014 Winter Olympic Games.

Beyond the arena, Lizzie has led social media and communications teams across Canada in the non-profit and retail sectors to help brands grow and monetize their online audience. She currently works with MindFuel, a local non-profit, as the Marketing and Communications Manager and is a social media consultant in Calgary.

Lizzie is an alumni of Mount Royal, completing the first two years of her Bachelor of Communications – Public Relations program at the institution before transferring to Royal Roads University in Victoria, B.C. to complete her Bachelor of Professional Communications with an emphasis on social media.


Kat Macaulay

As an early adopter of social media, Kat is a “pioneer” of the new rules of marketing and public relations. She was named an entrepreneur to watch by Inc. Magazine, and her work has been featured in publications both nationally and internationally. 

Kat is known for making difficult topics easier to understand and more entertaining. She’s worked with some of the world’s largest brands and counseled dozens of senior leaders, helping them navigate and leverage social media in ways that matter.

Last December she founded the Facebook Live show “Social Media Questions with Kat” where she responds to social media and digital marketing questions from marketers, business owners and entrepreneurs.

Kat holds a degree from Mount Allison University in History and Political Science, as well as an Advanced Diploma in Public Relations from NSCC. But her social media education began in 2005 when she accepted an invitation to Facebook and continues today.

When Kat isn’t busy teaching, she’s planning her retirement to Cape Breton.

You can find Kat at www.takcam.com and on Facebook www.facebook.com/therealtakcam

 
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Contact us

For information about the certificate program and workshops:
cebusiness@mtroyal.ca
403.440.6861 or 1.888.392.3655
Mount Royal University, 4825 Mount Royal Gate SW, Calgary AB T3E 6K6

Customize this program for your organization through our Corporate Training department.

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