Social Media for Business

Social Media for Business


 Required Courses | Program Requirements | Social Media Workshops | Instructor Biographies | Register | Contact Us

Social Media for Business Extension Certificate  

Social media tools have created a two-way conversation between customers and marketers that organizations of all sizes can use to reach their target audiences. In only a few hours per week and little or no financial investment, become an active, collaborative social media contributor, and drive results in line with your business objectives.

By exploring real world situations and current case studies, students will learn the principles of social media, the fundamentals of branding and building online communities, as well as how to execute and measure the success of a social media strategy. In addition, students will have the opportunity to work interactively to create a hands-on social media plan for a local organization. 


  • Prepare for a career in social media or marketing
  • Gain skills and knowledge for your social media responsibilities
  • Earn a recognized credential

Program Format

  • Complete the 5 required courses (72 hours)
  • Can be completed within 1 semester up to a maximum of 5 years

Program Requirements

  • You must have strong computer and file management skills.
  • You must be comfortable working in a Windows environment.
  • Previous work with or a strong interest in social media is highly recommended.
  • Although you do not need special software, you must have access to an up-to-date computer for occasional out-of-class work including access to the Internet, use of CD-ROMs, practice files, assignments, etc.

Block Code Registration

Register for the entire program at once.
Note: Online registration is not available for Block Codes. You are registering in 5 separate courses. See Withdrawal Policy.

Block Code Not offered this semester

Required Courses

Foundations of Social Media for Business    
Learn to leverage the power of digital word-of-mouth networks. In this foundational course, analyze the role that common social media platforms play in business transactions and explore the power of social media tools to build meaningful relationships with your customers.

Subject code: XCSP 10017 12 Hours. Fee: $369        Choose 1 of the CRNs below
CRN 31178 4 classes Apr. 25-May 4 6-9 pm Mon., Wed.
CRN 50435 4 classes Jun. 7-16 6-9 pm Tue., Thu.

Social Media Strategy
Learn to create a practical and effective social media strategy. As part of a group project, develop social media objectives, advanced target market profiles, engagement maps and several content development frameworks. This approach is effective regardless of the channels used.  

Subject code: XCSP 10018 15 Hours. Fee: $399 Next offered: Fall 2016

 Branding and Online Communities
Explore how online communities deepen customer trust and loyalty, increase employee engagement, manage brand reputation and stimulate word of mouth marketing. Acquire a set of advanced digital marketing skills to build an authentic and powerful online community.

Subject code: XCSP 10019 12 Hours. Fee: $369   Next Offered: Fall 2016

Social Media Analytics and Optimization 
Gain functional knowledge and practical experience with a variety of digital measurement tools. Learn to measure the awareness, attention, reach and influence of your brand using social media. Discuss effective goal-setting and learn to build sustainable marketing campaigns on the web.

Subject code: XCSP 10020 12 Hours. Fee: $369   Next Offered: Fall 2016

Social Media Final Project    
Apply the knowledge you gained in all previous courses to address a marketing challenge in a real-world organization. Working in groups, partner with local non-profit organizations to develop a comprehensive social media plan to address their specific situations.
Prerequisite: Previous 4 Social Media for Business courses

Subject code: XCSP 10021 21 Hours. Fee: $459  Next Offered: Fall 2016


Social Media Workshops

Note: These workshops are not part of the certificate program (above).

Search Engine Marketing
Search Engine Marketing (SEM) has become an important part of the marketing landscape. It allows organizations to target customers based on topics they are searching for, as well as their location, age, education and other demographics. Using both primary search (using the latest SEO techniques) and paid search (using Google AdWords), learn proven best practices for search engine campaigns.

Subject code: XCIW 10062 15 Hours. Fee: $299
CRN 50510 2 classes May 7-14 8:30 am-5 pm Sat.

Social Media Advertising
Explore social media advertising platforms on Twitter, Facebook and YouTube.  Social media advertising allows you to precisely target your audience, and can be an affordable and cost effective way to reach them.  Learn the basics of how to utilize social advertising as part of your social media strategy and broader marketing campaign.

Subject code: XCSP 10043 3 Hours. Fee: $109  
CRN 50509 1 class May 4 6-9 pm Wed.

Twitter for Business
Twitter is changing the way consumers and businesses communicate. Explore how powerful 140 characters can be in the growth and branding of your business. Examine Twitter’s place in customer service, lead generation and relationship building, and learn the basics to get started.

Subject code: XCSP 10016 3 Hours. Fee: $109  
CRN 50349 1 class May 16 6-9 pm Mon.

Facebook for Business
The reigning champion of social media networks, Facebook attracts over one billion users and millions of businesses. Competition for "likes" and engagement has also increased. Learn current best practices, Facebook advertising and study some of the leading brands on Facebook.

Subject code: XCSP 10013-001 3 Hours. Fee: $109  
CRN 50660 1 class May 31 6-9 pm Tue.

Blogging for Business
Content is the cornerstone of a modern marketing strategy, and your blog is one of the most important marketing assets available. Learn best practices, strategies and tactics for business blogging. This course covers advanced post structure, content idea generation, SEO for bloggers and simple analytics, and touches on monetization.

Subject code: XCSP 10014 5 Hours. Fee: $149  Next Offered: Fall 2016

LinkedIn for Business
LinkedIn is one of the fastest growing and most powerful of all social media platforms for business purposes. Walk through a complete profile, examine additional applications and features for your profile, explore personal branding and cross-platform connectivity, participate in a relevant group and learn to manage your inbox.

Subject code: XCSP 10015 3 Hours. Fee: $109  Next Offered: Fall 2016

Managing Content for Social Media
Learn how to find interesting and relevant content to share on social media channels, which content works best on which platforms and how to write engaging links that compel audiences to click through to read shared content (or share, comment etc.).

Subject code: XCSP 10037 3 Hours. Fee: $109  
CRN 50508 1 class May 25 6-9 pm Wed.

Using Video with Social Media
Build on your knowledge of social media for business and learn the basics of web video. Learn how online video and social media can work together to help build and bring awareness to your business or brand.

Subject code: XCSP 10039 3 Hours. Fee: $109  Next Offered: Fall 2016

Brand Reputation Management
Most businesses live and die on their reputation—and just one bad review can have a serious impact. Learn how to deal with negative comments and reviews, build positive brand sentiment, and take control of your brand reputation.

Subject code: XCSP 10038 3 Hours. Fee: $109  Next offered: Fall 2016

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Contact us

For information about the certificate program and workshops:
403.440.6636 or 1.888.392.3655
Mount Royal University, 4825 Mount Royal Gate SW, Calgary AB T3E 6K6

Customize this program for your organization through our Corporate Training department.

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