Social Media for Business

Social Media for Business Extension Certificate

Classroom and Online

Schedule | Required Courses | Program Requirements | Social Media Workshops | Instructor Biographies | Register | Contact Us

Social media tools have created a two-way conversation between customers and marketers that organizations of all sizes can use to reach their target audiences. In only a few hours per week and little or no financial investment, become an active, collaborative social media contributor, and drive results in line with your business objectives.

By exploring real world situations and current case studies, students will learn the principles of social media, the fundamentals of branding and building online communities, as well as how to execute and measure the success of a social media strategy. In addition, students will have the opportunity to work interactively to create a hands-on social media plan for a local organization. 

Check out a real-life success story!


  • Prepare for a career in social media or marketing
  • Gain skills and knowledge for your social media responsibilities
  • Earn a recognized credential

Program Format

  • Complete the 5 required courses (72 hours)
  • Can be completed within 1 semester up to a maximum of 3 years

Program Requirements

  • You must have strong computer and file management skills.
  • You must be comfortable working in a Windows environment.
  • Previous work with or a strong interest in social media is highly recommended.
  • Although you do not need special software, you must have access to an up-to-date computer for occasional out-of-class work including access to the Internet, use of CD-ROMs, practice files, assignments, etc.

Required Courses
Foundations of Social Media for Business  CL & OL
Social Media Strategy  CL & OL
Branding and Online Communities CL
​CL & OL​
Social Media Analytics and Optimization CL
Social Media Final Project CL
CL=Classroom-based OL=Online (Choose one or the other for each course.) 
The above schedule is subject to change. Courses start on various dates within each semester.
Fall schedule and registration available in June. Winter schedule and registration available in November. Spring/Summer schedule and registration available in March.


Required Courses

Foundations of Social Media for Business    
Learn to leverage the power of digital word-of-mouth networks. In this foundational course, analyze the role that common social media platforms play in business transactions and explore the power of social media tools to build meaningful relationships with your customers.

Subject code: XCSP 10017 12 Hours. Fee: $379        Choose 1 of the CRNs below
CRN 91063
4 classes Sept. 13-22 6-9 p.m. Tue., Thu.
CRN 90952
Online Sept. 26-Oct. 24    
CRN 90905 4 classes Nov. 21-30 6-9 p.m. Mon., Wed.

Social Media Strategy
Learn to create a practical and effective social media strategy. Develop social media objectives, advanced target market profiles, engagement maps and several content development frameworks. This approach is effective regardless of the channels used.  

Subject code: XCSP 10018 15 Hours. Fee: $409  
CRN 90607 4 classes Oct. 4-Oct. 13 6-9 p.m. Tue., Thu.
CRN 90953 Online Nov. 7-Dec. 5    

 Branding and Online Communities
Explore how online communities deepen customer trust and loyalty, increase employee engagement, manage brand reputation and stimulate word of mouth marketing. Acquire a set of advanced digital marketing skills to build an authentic and powerful online community.

Subject code: XCSP 10019 12 Hours. Fee: $379   
CRN 90608 4 classes Oct. 18-27 6-9 p.m. Tue., Thu.

Social Media Analytics and Optimization 
Gain functional knowledge and practical experience with a variety of digital measurement tools. Learn to measure the awareness, attention, reach and influence of your brand using social media. Discuss effective goal-setting and learn to build sustainable marketing campaigns on the web.

Subject code: XCSP 10020 12 Hours. Fee: $379   
CRN 90609 4 classes Nov. 7-16 6-9 p.m. Mon., Wed.

Social Media Final Project    
Apply the knowledge you gained in all previous courses to address a marketing challenge in a real-world organization. Working in groups, partner with local non-profit organizations to develop a comprehensive social media plan to address their specific situations.
Prerequisite: Previous 4 Social Media for Business courses

Subject code: XCSP 10021 21 Hours. Fee: $459  
CRN 90321 7 classes Nov. 24-Dec. 15 6-9 p.m. Tue., Thu.


Social Media Workshops

Note: These workshops are not part of the certificate program (above).

Search Engine Marketing
Search Engine Marketing (SEM) has become an important part of the marketing landscape. It allows organizations to target customers based on topics they are searching for, as well as their location, age, education and other demographics. Using both primary search (using the latest SEO techniques) and paid search (using Google AdWords), learn proven best practices for search engine campaigns.

Subject code: XCIW 10062 15 Hours. Fee: $319
CRN 90599
2 classes Nov. 19-26 8:30 a.m.-5 p.m. Sat.

Social Media Advertising
Explore social media advertising platforms on Twitter, Facebook and YouTube.  Social media advertising allows you to precisely target your audience, and can be an affordable and cost effective way to reach them.  Learn the basics of how to utilize social advertising as part of your social media strategy and broader marketing campaign.

Subject code: XCSP 10043 3 Hours. Fee: $115  
CRN 90873
1 class Nov. 23 6-9 p.m. Wed.

Twitter for Business
Twitter is changing the way consumers and businesses communicate. Explore how powerful 140 characters can be in the growth and branding of your business. Examine Twitter’s place in customer service, lead generation and relationship building, and learn the basics to get started.

Subject code: XCSP 10016 3 Hours. Fee: $115  
CRN 90765 1 class Dec. 7 6-9 p.m. Wed.

Facebook for Business
The reigning champion of social media networks, Facebook attracts over one billion users and millions of businesses. Competition for "likes" and engagement has also increased. Learn current best practices, Facebook advertising and study some of the leading brands on Facebook.

Subject code: XCSP 10013-001 3 Hours. Fee: $115  
CRN 90298 1 class Sept. 28 6-9 p.m. Tue.

Blogging for Business
Content is the cornerstone of a modern marketing strategy, and your blog is one of the most important marketing assets available. Learn best practices, strategies and tactics for business blogging. This course covers advanced post structure, content idea generation, SEO for bloggers and simple analytics, and touches on monetization.

Subject code: XCSP 10014 5 Hours. Fee: $149  
CRN 90299 1 class Nov. 27 9 a.m.-3 p.m. Sun.

LinkedIn for Business
LinkedIn is the leading social media platform for business professionals. In this course you will be introduced to LinkedIn and all of its features. Learn how to connect with colleagues, clients, and prospects, and discover how to share your industry knowledge with others.

Subject code: XCSP 10015 3 Hours. Fee: $115  
CRN 90764 1 class Oct. 19 6-9 p.m. Wed.

Managing Content for Social Media
Learn how to find interesting and relevant content to share on social media channels, which content works best on which platforms and how to write engaging links that compel audiences to click through to read shared content (or share, comment etc.).

Subject code: XCSP 10037 3 Hours. Fee: $115  
CRN 90497
1 class Oct. 5 6-9 pm Wed.

Using Video with Social Media
Build on your knowledge of social media for business and learn the basics of web video. Learn how online video and social media can work together to help build and bring awareness to your business or brand.

Subject code: XCSP 10039 3 Hours. Fee: $115  
CRN 90769 1 class Dec. 14 6-9 p.m. Wed.

Brand Reputation Management
Most businesses live and die on their reputation—and just one bad review can have a serious impact. Learn how to deal with negative comments and reviews, build positive brand sentiment, and take control of your brand reputation.

Subject code: XCSP 10038 3 Hours. Fee: $115  
CRN 90768 1 class Sept. 21 6-9 p.m. Wed.

YouTube for Business
YouTube is the second largest search engine in the world, and has untapped potential for growing your business and brand. In this three hour workshop, you will learn how to create engaging videos, integrate YouTube into your marketing strategy, and use analytics to guide your strategy.

Subject code: XCSP 10048 3 Hours. Fee: $115  
CRN 91048
1 class Oct. 26 6-9 p.m. Wed.

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Contact us

For information about the certificate program and workshops:
403.440.6636 or 1.888.392.3655
Mount Royal University, 4825 Mount Royal Gate SW, Calgary AB T3E 6K6

Customize this program for your organization through our Corporate Training department.

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