Marketing and Social Innovation
Office: EB 3030
PhD Philosophy, University of Calgary, Calgary, Alberta
PMD University of Calgary, Calgary, Alberta
MBA Concordia University, Montreal Quebec Bachelor of Business Administration, Bishop’s University Lennoxville, Quebec
Catherine is Mount Royal’s first tenure track professor of social innovation. Prior to joining academia, Catherine spent almost twenty years in the private sector; in corporate planning, finance and marketing. She has also spent considerable time in the not for profit sector as a volunteer, a consultant and as President and CEO a registered charity, which operated a social enterprise.
Catherine is passionate about her students, teaching, curriculum design and experiential learning. Over the past two years she has been involved in designing many of Mount Royal’s course offerings in our new Social Innovation concentration.
Introduction to Social Innovation
Facilitating Social Innovation
Introduction to Marketing
Introduction to Management
Society, Enterprise and Innovation
RESEARCH AND SCHOLARLY WORK
10<40, is a phenomenological study that explores the experiences that influence 10 Calgary based social entrepreneurs aged 24-39, to establish a social enterprise.
World’s Greatest Challenges, is a study that explores how socially engaged social work and social innovation students facing complex and rapidly changing environments cultivate collaborative practices in support of Mount Royal’s changemaker initiative.
Women in Need Society: A Social Enterprise Case Study. In collaboration with Bow Valley College and the University of Calgary.
Sample Publications and Major Contributions
Woods Homes; Changes Over Time in a Canadian NGO. In Nongovernmental Organization Case Studies in Leadership: From Around the World. Dolch, N.A., Gassman, J., Krick, S., Kinnell, A.M., Polson, E.C., Schaffer, R.H., Cruise, S., & Wade, R. University of Central Florida. 2016.
2014 Alberta Social Enterprise Sector Survey. Elson, P., Hall, P., Pearl, C.M.L., & Wasmucci, P. Trico Foundation, 2015
A Blurring of Boundaries: An Exploration of Social Enterprise in Alberta’s Social Service Agencies, PhD Dissertation, University of Calgary, 2013.
Perspectives of the Business Sector on Social Enterprise. University of Calgary Research Study, Lai, D., Dewald, J., Hayes, L., & Pearl, C.M.L.. 2012
Alberta Economic Developers Conference. Panelist: Where business meets social. Kananaskis, Alberta, April 8-10, 2015
ACSW National Conference Presentation. Social Enterprise and the Impact on Community & Practice: A Workshop. Calgary, March 26 - 28, 2015
Connections 2015 Conference Presentation. 2014 Social Enterprise Survey Results for Alberta. Calgary, April 13-14, 2015
University of Calgary Graduate Students Association Presentation. Social Enterprise and Entrepreneurship (WISE). Calgary, March 18, 2015
Book Review: R.J. Engel & R.K. Schutt for upcoming textbook entitled: The Practice of Research in Social Work, 3rd edition. 2014.
Social Enterprise and Alberta’s Social Service Agencies Poster. University of Calgary, Research Symposium. 2012.
A Blurring of Boundaries: Social Enterprise – A Conceptual Framework. The Association for Nonprofit and Social Economy Research, (ANSER), Fredericton, New Brunswick. 2011.
Exploring Social Enterprise in Alberta’s Social Services. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA), Toronto, Ontario. 2011.
Social enterprise and its meaning. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA), Atlanta, Georgia. 2007.
‘everyone belongs’ a case study in Social Marketing. Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA).Washington, DC. 2005.
Trico Foundation: Social Enterprise Case Study: Women in Need Society (WINS). $7000. 2016-2017.
Community and University Service
Canadian Summit on Social Innovation 2018. Spearheading conference.
Social Entrepreneurship South East Asia: Organizing Committee. May 22-24, 2017
Strategic Planning Session: Youth Central, January, 2016.
Wellspring Calgary, Resource Development Committee 2014-2016.
Workshop: Social enterprise learnings: a disabilities focus: Vecova Management, April 15, 2014
Workshop: Social enterprise learnings: a disabilities focus: Vecova Board of Directors, April 20, 2014
Workshop: Social enterprise learnings: a youth focus: Wood’s Homes Board of Directors, January 28, 2014
Workshop: Social enterprise learnings: a youth focus: Wood’s Homes Management, September 23, 2013