Faculty

Bissett Default Bio Image

Kendra Hart

Assistant Professor
Marketing
 
Office: EB 2026
Phone: 403.440.8435
Email: khart@mtroyal.ca

Degrees
BBA Brock University
MBA Dalhousie University
PhD Ivey Business School at Western University


 

BIO
Dr. Kendra Hart is an Assistant Professor of Marketing at the Bissett School of Business, Mount Royal University. She earned her PhD. at the Ivey Business School, Western University. She has taught courses in Marketing Fundamentals, Marketing Communications, Persuasion, and Branding. Dr. Hart specializes in consumer behaviour, with primary research interests in consumer-brand relationships, the role of self-identity in consumer attitudes and behaviours, and experiential consumption.

Teaching experience
Introduction to Marketing
The Science of Persuasion
Creating Band Intelligence