Faculty

Bissett Profile Mohammed El Hazzouri

Mohammed El Hazzouri

Assistant Professor
Department of Entrepreneurship, Marketing and Social Innovation

Office:  EB 2057
Phone: 403.440.8439
Email: melhazzouri@mtroyal.ca
LinkedIn:  https://ca.linkedin.com/in/elhazzouri

Degrees:
Ph.D. Marketing, University of Manitoba
BBA. Accounting / Finance, Hariri Canadian University




BIO
Dr. Mohammed El Hazzouri is an Assistant Professor of marketing at Bissett School of Business.  Dr. El Hazzouri earned his PhD. from the University of Manitoba in 2012. He is interested in researching consumer behavior topics related to social identity (e.g. gender, ethnicity, immigration status etc.) and to consumer debt. He currently serves as a Marketing Division Officer at the Administrative Sciences Association of Canada.

In the classroom, he encourages his students to be critical thinkers and curious about the world. In both his research and teaching, Dr. El Hazzouri strives to draw attention to issues that are relevant to marketers and to public policy makers alike.

PROFESSIONAL ACCOMPLISHMENTS

Teaching Experience
Managing Marketing Relationships
Evidence-Based Marketing
Introduction to Marketing

RESEARCH AND SCHOLARLY WORK

Current Projects
Research Areas:

  • Attributional Retraining as a Tool to Motivate Consumers to Reduce their Debt
  • Ethnic Minority Consumers’ Reactions to Advertising Featuring Minority Models
  • How Situational Factors Trigger Evolutionary-Related Motivations of Consumption
  • Information Needs of Syrian Refugees

Sample Publications and Major Contributions
El Hazzouri, Mohammed, Kelley Main, and Sergio Carvalho (2017), “Ethnic Minority Consumers’ Reactions to Advertisements Featuring Members of Other Minority Groups,” International Journal of Research in Marketing, 34(3), 717-733.

Media Coverage:
The Conversation (August 23, 2017), “Do Minorities Prefer Ads with White People?”
The National Post (August 24, 2017), “Do Minorities Prefer Ads with White People?”
 
Sample Conference Presentations
El Hazzouri, Mohammed, Kelley Main, and Donya Shabgard (2016),“Reminders of the Sun Influence Men’s Attitude towards Luxury Products,” Association for Consumer Research Conference, Berlin, Germany.

El Hazzouri, Mohammed and Leah Hamilton (2016),“Why Us?! How Ethnic Minority Consumers Respond to Public Health Advertisements Featuring Members of Their Ethnic Group,” Rupert’s Land Consumer Behaviour Symposium, Saskatoon, SK.
 
El Hazzouri, Mohammed and Kelley Main (2015), “The Effect of Attributional Retraining on Financial Risk Taking,” Administrative Sciences Association of Canada Conference, Halifax, NS.
 
El Hazzouri, Mohammed and Kelley Main (2014), “The Effect of Attributional Retraining on Financial Risk Taking,” Marketing and Public Policy Conference, Boston, MA.

Research Grants
2016-2017    
Co-Investigator, Social Sciences and Humanities Research Council of Canada (SSHRC), Targeted Research: Syrian Refugee Arrival, Resettlement and Integration Grant of $23,500 for “Optimizing the Provision of Information to Facilitate the Settlement and Integration of Refugees in Canada: Case Studies of Syrian Refugees in London, Ontario and Calgary, Alberta.” With Victoria Essess (PI), Leah Hamilton (CI), and Ajit Pyati (CI).
 
2015-2018  
Principal Investigator, Social Sciences and Humanities Research Council of Canada (SSHRC), Insight Development Grant of $57,186 for “Can Attributional Retraining Reduce the Pain of Paying Back Debt thus Improving Consumer Debt Management?” with Kelley Main (CI)
 
2014-2015    
Co-Investigator, University Research Grants Program at University of Manitoba of $7,150 for “The Effect of Attributional Retraining on Consumers’ Debt Control” with Kelley Main (PI).

Community and University Service
University Service
2017-present   Chair, Academic Standards Committee, Mount Royal University
2016-present   Councillor, General Faculties Council, Mount Royal University
2016-2017        Member, Academic Standards Committee, Mount Royal University
2016-2017        Member, Academic Plan Steering Committee, Mount Royal University
2015-2016        Chair, Faculty Association Diversity Committee, Mount Royal University
2012-2015        Marketing Discipline Coordinator, Mount Royal University
 
Professional Service
2017-present    Chair, Administrative Sciences Association of Canada Conference
2016-2017         Editor, Administrative Sciences Association of Canada Conference
2015-present    Reviewer, American Marketing Association, Winter Educators’ Conference
2014-2015         Member, Board of Governors, Immigration Research West
2014-2016         Reviewer, AMA Marketing & Public Policy Conference
2013-present    Ad hoc Reviewer, Canadian Journal for Administrative Sciences
 
Media Relations
“Shoppers flock to Calgary stores in search for Black Friday Deals,” CTV Calgary News: CTV, Ladhani, R. (November 2016)
“Black Friday Shopping in Calgary,” Global TV Calgary News: Global TV, Croteau, J. (November 2016).
“Toys R Us says doll pricing discrepancy due to an operational error,” CTV Calgary News: CTV, Williams-Dohert, L. (July 2016).
“Racy AHS Safe Sex Ads score Points on Social Media,” Metro News Calgary, Simes, J. (June 2016).
“Sasks Fifth Avenue Opens in Calgary,” CTV Calgary News: CTV, Sidhu, I. (June 2016).
“Calgarian Attempts to Recoup Thousands after Airport Encounter with Cosmetics Salesperson,” CTV Calgary News: CTV, White, R. (April 2016).
“Blue Monday Myth Debunked,” CTV Calgary News: CTV.  Mauracher, J. (January 2016).
“Alberta NDP’s ‘Orange Crush’ Slogan Could Lead to Surge in Soda Sales,” Metro News Calgary, Nolais, J. (May 2015).
“A Brief History of the Status Symbol,” Avenue Magazine, Frangou, C. (April 2015).
“Retails Sales Dip in December 2014,” on CTV National News: CTV, Dirks, J. (March 2015).
“Albertans React to Target Closing,” on CBC Calgary News: CBC, Weibe, S. (January 2015).

Overview of Attributional Retraining and Credit Card Debt Research



Overview of Research on Ethnic Minorities’ Response to Ads that feature other Minorities