Business Administration Diploma - Marketing

Curriculum & Courses

Below is the list of courses required to complete the Business Administration Diploma — Marketing Management Program and is effective Fall 2010. For more detailed information, please see Course Descriptions. Courses will be listed in their abbreviated form within these sections. See also the General Education Requirements.

Semester One

ACCT 2121	Financial Accounting Concepts
ECON 1101	Principles of Microeconomics OR Principles of Macroeconomics — ECON 1103
HRES 2170	Introduction to Human Resources OR Human Resources for Small Business — ENTR 2237
MGMT 2130	Management Principles & Practices
MKTG 2150	Introduction to Marketing

Semester Two

ACCT 3224	Management Accounting I
MKTG 2154	Professional Selling
MKTG 3257	Business to Business Marketing
General Education	Foundation Level Cluster 4
General Education Requirement

Semester Three

MGMT 2262	Business Statistics I
MGMT 3210	Business Communication Theory & Practice
MKTG 3258	Marketing Research
MKTG 4259	Marketing Decision Making
General Education Requirement

Semester Four

MGMT 3230	Business Law OR Law for Small Business — ENTR 3331
MGMT 5333 *2	Strategic Management
General Education Requirement
General Education Requirement
Marketing Option

* Marketing Options: Choose one of: ACOM 2203, COMM 1841, MKTG 3253, 3254, 3255, 3256, 4150, INBU 3302, 3305, 3306