Business Administration Diploma — Marketing Management

Current students who began their studies in the Business Administration Diploma – Marketing Management have the opportunity to complete their program. They should consult a Business Advisor for further information and guidance.

Do you wonder whether advertising really works? Do you ever think about how consumers relate to products? Mount Royal’s BBA — Marketing Management program gives you the insight to answer those questions and more by preparing you for a creative, exciting career
in marketing, advertising and sales. This two-year program will position you as a very marketable employee thanks to your entrepreneurial, interpersonal and communication talents.

Experience wanted

You will be prepared to:

• Create marketing plans and promotional materials
• Manage marketing research
• Plan and implement strategic marketing
• Demonstrate influential presentation and communication skills

Career choices

Marketing Management gives you the flexibility to pursue a career in a variety
of areas, from private industry to government and nonprofit organizations.

Your job title could be:

• Advertising coordinator — plan, organize and implement advertising programs
  for print media.
• Market researcher — gather, record and analyze data about customers and competitors.
• Sales and retail management — manage all aspects of a retail operation, including human resources, sales, facilities management and more.
• Product Manager — develop and launch new products.

Build up to a degree

Mount Royal business diploma students (current and alumni) can transfer into the new four-year Bachelor of Business Administration degree.

More options

You can also choose to take the shorter Marketing Management certificate program.