Business Administration Diploma — Marketing ManagementDo you wonder whether advertising really works? Do you ever think about how consumers relate to products? Mount Royal’s Business Administration Diploma — Marketing Management program gives you the insight to answer those questions and more by preparing you for a creative, exciting career in marketing, advertising and sales. This two-year program will position you as a very marketable employee thanks to your entrepreneurial, interpersonal and communication talents.
Experience wanted
You will be prepared to:
- create marketing plans and promotional materials
- manage marketing research
- plan and implement strategic marketing
- demonstrate influential presentation and communication skills
Career choices
A Marketing Management diploma gives you the flexibility to pursue a career in a variety of areas, from private industry to government and nonprofit organizations.
Your job title could be:
- Advertising coordinator — plan, organize and implement advertising programs for print media.
- Market researcher — gather, record and analyze data about customers and competitors.
- Sales and retail management — manage all aspects of a retail operation, including human resources, sales, facilities management and more.
- Product Manager — develop and launch new products.
Build up to a degree
Mount Royal business diploma students (current and alumni) can transfer into the new four-year Bachelor of Business Administration degree.
More options
You can also choose to take the shorter Marketing Management certificate program.
Other streams
In addition to the Marketing Management stream, Mount Royal also offers a Business Administration Diploma in Human Resources or General Business.
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