Traits of an entrepreneur

MRU alumna Aislinn Grant shares how resiliency, a trait of entrepreneurs, helps the members of her team thrive.

Aislinn Grant graduated from the Mount Royal University Entrepreneurship program in 2015. Aislinn was a winner in the first JMH LaunchPad Pitch Competition in 2013. Today, she is a donor to the program. Aislinn’s diverse portfolio and thrilling trajectory from student entrepreneur to robotics marketer to Trout + Taylor Partner has always been, to its core, about innovating.

During her time at MRU, Aislinn founded Aisy, a sustainable bath bomb company.After over 4 years in operation, Aislinn closed Aisy’s virtual doors to launch Trout + Taylor, an edgy marketing firm that builds beautiful brands for businesses all over the world. Their clients include Lululemon, TD Bank, Anthropologie, Earls, and Salted Cycle.

Through her experiential learning in the Entrepreneurship program at Mount Royal, she learned that adaptability is key to survival. Through her time starting and running Aisy, she learned the guiding principle to the business she owns and runs today; the importance of having a beautiful, consistent and compelling brand.