Bachelor of Communication — Public Relations

Prepare for a diverse and rewarding career

Imagine your future…

… as a Communications Manager, building relationships with key stakeholders and writing strategic communications plans, including risk and crisis management procedures.

… as a Public Affairs Advisor, coordinating events and fundraising activities, managing volunteers, writing for the web and facilitating information sharing among the community.

… as a Media Relations Specialist, creating a variety of media materials, organizing news conferences, compiling messages and writing speeches.

As a future public relations professional, you have an ability to think strategically and are equipped with the know-how to build key relationships.

With opportunities in media relations, special events, corporate communications, community relations and much more, the Bachelor of Communication — Public Relations program prepares you for a diverse and rewarding career.

Experience beyond the classroom

Our instructors come from a wide range of professional communication backgrounds, each bringing their own unique experience to the classroom. You will gain fundamental knowledge and communication skills, including:

• public relations management
• writing
• communication research
• event management
• media relations
• strategic communication planning

By being involved with the other disciplines — journalism, broadcasting, and information design — you learn to collaborate with members of the university community and media, a skill that is essential to the success of public relations professionals.

A curriculum focused both on theory and practical experience requires you to go beyond the classroom to work in a PR setting. You apply your learning in a real job setting by completing two semester-long, supervised work experiences.

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