2026 JMH LaunchPad Pitch Competition: Meet the Winners
The 14th Annual JMH LaunchPad Pitch Competition has come to a close, and this year's cohort did not disappoint. Six student founders took the stage, pitching ventures that ranged from Sharia-compliant investing to EV fire safety - and everything in between.
The Institute for Innovation and Entrepreneurship extends sincere thanks to this year's judges:
- Andrew Browne, Founder of Inflection Venture Partners - MRU Alumnus
- Jennifer Lussier, CEO of Platform Calgary
- Arielle Land, Director of Operations at Movement51 - MRU Alumna
- Brad Williamson, Founder of Catch Digital - MRU Alumnus
Thank You
We also gratefully acknowledge our funders: returning supporters JMH & Co. and Catch Digital, as well as Mount Royal Alumni Relations, whose backing made possible the LaunchPad Community Award and the Future Alumni Founders Award, awarded by 2025 alumna, Maren Walker of Shapesynth. Their continued investment in student entrepreneurship helps the Institute deliver programming that creates real opportunity for MRU students.
The Winners
Capture Plan helps B2B construction companies find and win more bids through expert account-based marketing. By combining deep industry knowledge with proven digital marketing techniques, Capture Plan gives growing firms a much-needed competitive edge.
$10,000 JMH & Co. Award
Prince Tire Intelligence automates customer communication, inventory inquiries, and appointment booking for independent tire shops, giving small operators the responsiveness of a large dealership without the overhead. Built by a tire shop owner for tire shop owners, it speaks the language of the industry from day one.
$10,000 JMH & Co. Award
Succora - Caitlin McCarthy
Succora is reimagining personal safety for Canadian seniors with a discreet, stylish medical alert device designed to be worn, not hidden. Built for older adults who value their independence and the people who love them, Succora offers real-time emergency response without sacrificing dignity or style.
$5,000 Future Alumni Founders Award
Amanah Capital - Rafay Javaid
Amanah Capital helps Muslim professionals ensure that their investment portfolios align with their values through automated Sharia-compliance screening. By simplifying a process that currently requires manual research and religious expertise, Amanah Capital brings faith-aligned investing within reach for everyday Canadian investors.
$5,000 Future Alumni Founders Award
Navdex - Jared Cappon & Tobias Wondwossen
Navdex is building the world's first comprehensive database of lithium-ion battery pack layouts to help firefighters respond safely and effectively to electric vehicle fires. As EVs become ubiquitous on North American roads, Navdex gives fire departments the real-time intelligence they need to protect lives, including their own.
$10,000 JMH & Co. Award, $5,000 Launchpad Community Award
Echelon Fragrances - Janine de Castro
Echelon Fragrances creates refined, wearable perfumes designed for everyday life, not just special occasions. Crafted and sold by founder Janine de Castro, each scent is developed through direct feedback from hundreds of customers, resulting in fragrances that feel personal, intentional, and distinctly Canadian.
$10,000 JMH & Co. Award, $15,000 Catch Digital Award
Want to catch up on what you missed? View the 2025 JMH LaunchPad Pitch Competition on YouTube here.