We are the Cougars — all students, faculty, staff, Board members, alumni ... everyone who is part of our community, and everyone who is invested in the success of Mount Royal University is welcomed and encouraged to be part of the Cougars spirit. That spirit may have its roots in Athletics, but its power to unify our campus is limitless.
Cougars is about more than sport, it is the embodiment of the healthy spirit of competition within all of our students, alumni, faculty and staff in everything they do. Being a member of #Cougnation is to be part of a proud community of people who learn, work and play hard. We have high standards and we expect great things from ourselves and others around us. We understand that to achieve success we may sometimes struggle. However, it is through our hard work, dedication and focus that we eventually prevail.
The Cougar by its nature is a solitary animal. And much like that animal we each go through our own individual battles. However, when we come together, our strengths as individuals make us even greater as a team. Being proud of the Cougars is as much about being proud of our institution, our peers and ourselves as it is of being proud of the varsity teams who represent us on the field of play.
Together, we are the Cougars.
The new inclusive Cougars brand
We’re proud to share this video, created in-house by our Cougars brand committee, about the new inclusive Cougars brand. This video embodies the pride, determination and focus that is a hallmark of not only our student-athletes, but of all our students, faculty and staff.
To find out when the Cougars are playing visit mrucougars.com
An inclusive MRU Cougars brand is a brand which is larger than just the Athletics department and can become a catalyst for school pride and spirit at MRU. It is integral to the student and employee experience and it contributes to each individual being an engaged MRU member. An inclusive MRU Cougars brand is more than a logo and visuals, it will be the emotional experience that individuals have when interacting with MRU programs and services. School spirit and pride is an important factor in things such as wellness, retention, and alumni giving.
As outlined in the institutional strategic plan, student success is closely linked to their connection to the institution. Now is the time to engage students further in an inclusive Cougar brand, include everyone and build community on campus.
As well, the old Cougar brand had many application issues. It got lost in comparison to our competitors on marketing and communications materials. This results in our sports teams being mistaken for high school programs in public.
Finally, there were some high profile items such as the Triple Gym Courts (Summer 2017) that were being updated according to fiscal planning and if we missed those opportunities we would have had to wait up to 10 years to update the brand in these areas due to budget.
In the past few years there have been many discussions about the limitations and shortfalls of the existing Cougars logo, however an assessment was not started until July 2016 when the Athletics Strategic Planning marketing committee determined that it was time for a review of the visual identity. Cougars Athletics and Recreation has worked Marketing and Communications to establish a baseline understanding of the sentiment towards the Cougars brand on campus. The working team held various focus groups and informal consultations with students, faculty, staff, alumni and community members it was discovered that many stakeholders at Mount Royal understood that the power of the Cougars lay not in its exclusivity but in giving it to as many community members as possible so they too could feel pride and ownership in the brand.
The company selected through the Mount Royal University Business Services RFP process was Artslinger. While many qualified companies entered bids on the project, Artslinger was selected for their previous experience working with both academic institutions and athletic organizations, as well as their team’s impressive experience.
The departments of Athletics and Recreation, and University Advancement Marketing and Communications lead this project. With the goal of making the MRU Cougar Brand an inclusive representation of campus spirit, the committee hopes that others on campus will embrace the spirit of the brand by using it in appropriate applications.
Recognizing the importance of the MRU Cougars inclusive brand, Athletics and Recreation, and Marketing and Communications were all involved in sharing the costs of the development of the new visuals from their current operating budgets.
If you have additional questions regarding the inclusive MRU Cougars Brand project, please email firstname.lastname@example.org.