Countering Consumerism Contest

Countering Consumerism Contest 

2022: Fast Fashion

The Prizes: 1st - $5000; 2nd - $3000; 3rd - $2000

The Institute for Environmental Sustainability (IES) offers cash prizes to Mount Royal Students who successfully create and post videos to social media that inspire, encourage or incite mindful consumption of fast fashion. 

Objective: To promote and encourage a cultural shift in consumption and alternative approaches to hyper-consumerism

Submissions begin January 1, 2022, and must be posted to social media between January 1 and March 31, 2022. Submissions will be accepted up to and including March 31, 2022.

Applicants must email a link to the video posted on a social media platform (Twitter, Facebook, Tik Tok, Youtube, or Instagram). Please send all submission emails to with the Subject: Fast Fashion Contest Entry.

All submissions that meet initial screening criteria will have their link posted to the IES Countering Consumerism Contest Website. The Top 10 contestants will be contacted and MUST be able to attend the final judging event to proceed.

Prizes will be awarded at an Earth Day event on April 22, 2022.

Submission Rules:

  • Entry is open to Mount Royal Students enrolled during the 2021-2022 academic year.
  • Entries may be by individuals or teams of 3 or less.
  • Maximum 1 video per entry
  • The maximum length of the video is 30 seconds
  • Maximum of 3 entries per person or team
  • We reserve the right to limit prizes based on insufficient quantity of entries received.

Submission Criteria:

  • Clarity of the message
  • Persuasiveness of the message
  • Creativity
  • Ability to grab attention, maintain viewer interest
  • Viewership metrics
Submissions must comply with the following guidelines
  • No use of pre-existing brands, logos, trademarks, or copyright content (music, lyrics, images, etc.) without owners’ permission.
  • No offensive language, images etc.


The IES' mandate is to support research and scholarship, learning and engagement in environmental sustainability. We consider the tensions in sustainability and the complex challenge of addressing environmental, social, and economic challenges simultaneously. We are interested in supporting faculty and students who have a passion for sustainability. Our outcomes are tied to the 17 United Nations Sustainable Development Goals (Un SDGs). This topic of overconsumption and fast fashion touches on almost all of the 17 goals but especially Goal 12 'Responsible Consumption and Production (UN SDGs).