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Bachelor of Business Administration - Marketing


About the program

The Bachelor of Business Administration - Marketing program develops marketing professionals who can effectively blend insight, strategy and creativity to bring extraordinary products and campaigns to the marketplace. The program integrates theory and practice in persuasion, marketing strategy, market research, and branding. During their degree program, students are exposed to marketing in many different settings and work with real-life clients including non-profit organizations, marketing agencies, startups and large corporations across a variety of industries.

Integrated into this four-year degree program are courses that offer students the ability to understand the main functions of business. In addition to the core marketing courses, students also complete courses in accounting, general business, management and statistical analysis, among others.

Four years of academic study in the BBA - Marketing program can be combined with three paid Co-op work terms. Marketing students must apply for admission to the Co-operative Education option and complete academic course requirements in the first four semesters and prior to each work term, meet above-average GPA requirements, and successfully complete an Orientation to Co-operative Education course, which provides them with pre-employment training and eases their transition to the workplace. All of these requirements ensure students are able to make genuine and valuable contributions in the workplace.

The Co-operative Education component of this program connects employers with students who are eager to apply knowledge and skills learned in the classroom. Student workers bring fresh perspective and enthusiastic contributions to an organization while enhancing their skills and confidence. Being a Co-op employer is your opportunity to reach out and build relationships with prospective talent while contributing to outstanding programs.

What our students can do for you

As students progress in the program, they develop the skills to synthesize foundational knowledge and contextual dynamics into comprehensive, real-world marketing-driven strategies. Students can bring this theory into practice in your organization:

  • Conducting market research - supporting effective marketing decisions through focused market research and analysis by gathering existing data, identifying and describing potential markets and making recommendations related to product development, branding strategies, and tactics
  • Assisting with, or managing, client relationships or business-to-business relationships
  • Developing customer or target market profiles and analyzing market trends
  • Applying theory and practice of persuasion to develop compelling visual, verbal, and written materials
  • Applying principles of strategy and branding to assist in the creation and implementation of effective marketing plans

Student availability

Students are available for paid work terms that can be 4, 8 or 12 months in length. Each 4-month term should equate to a minimum of 450 hours of work for a student. Work terms can start in January, May or September depending on student availability. To secure the best pool of candidates, job postings should be submitted 3 to 4 months in advance of the anticipated work term start date unless otherwise advised by the program coordinator.

How to hire a student

Our recruiting process is convenient and cost-free.

Post online

You can post a job online or provide a detailed job description which will be verified by a Co-operative Education coordinator.

Note: New postings are subject to approval by Career Services and program faculty.


For more information contact:

Robin Filmer
Co-operative Education Coordinator
Phone: 403.440.6844
Email: rfilmer@mtroyal.ca

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