Allison Mackenzie
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Course: COMM 3847 Public Relations Management Building on the introduction to public relations course, students learn the fundamentals of public relations program planning. The course begins with theory and case study analysis and discussion, and ends with teams formulating plans, hosting and evaluating a client based communication event. Students conduct research, analyze target audiences and messages to be delivered, undertake budgeting and scheduling activities, and evaluate the results. Students are assigned to work on an event as part of their course experience. |